Zomato x Gan.AI: Geo-Targeted Video Campaigns Drive Sales in Tier 2 and 3 Cities
The Customer
Food delivery mobile app and company Zomato
Industry: Food delivery, B2C
Founded: 2008, India
Website: https://www.zomato.com/india
Key Results
#1 Brand awareness and sales spike in targeted geos
The Challenge
Increase brand awareness and sales for the food delivery and dining app Zomato in second and third-tier cities across India.
The Solution
Using Gan.AI, Zomato created geo-targeted advertising campaigns
Campaign #1: pre-roll ads in targeted locations with Indian movie star Hrithik Roshan.
Variables: @name of the dish, @name of the restaurant
Campaign #2: pre-roll ads in targeted locations starring Indian actor Ranveer Singh to pincode-specific location cohorts, creating social buzz during ICC World Cup matches.
Variables: @name of the dish, @name of the restaurant
Production
Special shoot with the actors, who recorded the video and training script separately.
Gan.AI generated video ads with three provided variables: city, restaurant name, and dish recommendation by Zomato
Delivery method
Geo-targeted ads on YouTube, Instagram, and Facebook.
Quote
“With Gan.AI, we created thousands of impeccable, localized copies of our commercial with Hrithik Roshan in a matter of days, and amazed millions of viewers with hyperlocal restaurant and dish recommendations.”- Satya Mathur, Brand Manager, Zomato
💡 Want to explore how Gan.ai can help you? Book a demo: https://gan.ai/get_started
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