82e x Gan.AI: Personalized Birthday Wishes for Customers

The Customer

82e is a modern personal-care brand focused on empowering individuals through high-quality self-care products. With a commitment to innovation and customer-centricity, 82e sought to elevate its birthday outreach by delivering unique, personalized video greetings that celebrate each customer’s special day in a warm, memorable way.

Industry: Personal Care

Website: 82e

The Campaign

82e utilized Studio by Gan.AI to bring a personal touch to their birthday campaigns. They aimed to delight each customer on their birthday with a customized video greeting, featuring their brand ambassador and founder Deepika Padukone’s heartfelt wishes. By infusing self-care messages and subtle on-brand elements, 82e wished to spark positive emotional connections and boost brand affinity.

Campaign Objectives

1. Personalized Video Generation
   
   - Capture each individual’s name and deliver a natural-sounding, friendly greeting.
   - Maintain a consistent look and feel aligned with 82e’s brand identity.
   
   
2. Scalability
   
   - Effortlessly handle thousands of personalized birthday videos each month.
   - Ensure quick turnaround times without sacrificing quality.
   
   
3. Automation & Integration
   
   - Streamline the entire birthday video pipeline.
   - Integrate seamlessly with existing marketing automation tools and WhatsApp/email systems so that videos are triggered on each customer’s special day.
   
   
4. Quality Assurance
   
   - Achieve smooth lip-sync and correct pronunciation.
   - Preserve professional-grade audio and visuals, even for extended or uncommon names.

The Solution

Studio provided a comprehensive platform to create, customize, and deliver thousands of unique birthday videos, all while preserving the warm, on-brand style 82e envisioned.

1. Personalized variables in video
   
   - With Studio by Gan.AI, 82e could easily insert personalizing variables into the recorded video and adapt it to have Deepika Padukone call out every name of their customers. From tone of voice to background visuals, each element reinforced the brand’s identity while accommodating individual names and messages.
   
   
2. Lip-Sync Refinement & Name Accuracy
   
   - Studio's advanced AI capabilities enabled the ambassador’s mouth movements and vocal intonation adapted precisely to each name. This ensured recipients heard a greeting that felt authentic and heartfelt.
   
   
3. Automated Delivery & Integrations
   
   - Studio supported direct integration with 82e’s marketing tools, seamlessly pulling the relevant name and contact details.
   
   - Scheduled delivery pipelines ensured that on a customer’s birthday, a personalized video was automatically generated and sent via WhatsApp or email, no extra steps required.
   
   
4. Massive Scalability
   
   - With Studio’s robust infrastructure, 82e handled thousands of video requests each month.
   
   - Built-in error handling for international numbers guaranteed on-time delivery to customers worldwide.

Results & Impact

Personalized Celebration at Scale

Timely Launch: 82e went live with fully customized birthday videos, aligning perfectly with their campaign calendar.

Elevated Brand Experience: Recipients were delighted by how personal the greeting felt, driving higher levels of customer satisfaction and brand loyalty.

Significant Time & Resource Savings

Zero Manual Editing: All birthday details, such as names & dates, were pulled automatically through Studio’s API-driven process.

Adaptable & Efficient: Changes requested by stakeholders, such as new messaging or subtle branding tweaks, were swiftly implemented across all videos.

Deepened Customer Connections

Enhanced Engagement: Warm, personalized messages resonated with customers, encouraging them to share their videos and interact more with 82e’s brand.

Positive Word of Mouth: The unique and thoughtful campaign further solidified 82e’s reputation as an innovative, customer-centric brand.

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