GALE Partners x Gan.AI: Personalized On-screen Motion Graphics

The Customer

GALE Partners is a leading full-service business agency celebrated for its audience-first, data-driven approach to strategy, creative, and technology solutions. With a mission to deliver measurable impact for brands, GALE Partners serves a diverse portfolio of global clients, leveraging innovative tools like personalized video campaigns and AI-driven platforms to redefine marketing excellence.

‍Industry: Advertising & Marketing‍

Website: gale.agency

The Campaign

GALE Partners, utilized Studio by Gan.AI for the Every Woman's Marathon. 

The goal was to create unique, tailored videos for each marathon participant, incorporating on-screen personalization elements such as BIB names, tag numbers, motivational quotes, and additional details like charity affiliations and marathon sequence numbers (e.g., "1st Marathon," "2nd Marathon"). The campaign aimed to enhance participant engagement by delivering a highly personalized experience at scale.

Campaign Objectives

1. Personalized Video Generation:
   Create on-screen personalizations (e.g., BIB names, numbers, quotes) for marathon participants.
   
   
2. Scalability:
   Efficiently handle 3,000+ video requests with minimal rendering time.
   
   
3. Automation:
   Integrate GALE’s data pipeline (CSV/API) to eliminate manual batch processing.
   
   
4. Quality Assurance:
   Ensure seamless animations, font consistency, and error-free video outputs.

The Solution: Studio by Gan.AI

Studio by Gan.AI enabled GALE Partners to create thousands of unique videos quickly and cost-effectively, ensuring each runner received a personal touch that deepened their connection to the event. All while keeping the process simple and scalable for the business.

• Personalizable Templates: Personalized projects were developed to accommodate different variables in the same style and colors and animation. i.e. personalized on-screen motion graphics.
  
  
• API Integration: Studio by Gan.AI supplied APIs and project IDs, enabling GALE Partners to automate video generation by passing relevant variables directly from their systems.
   
• Scalability: Studio by Gan.AI’s production environment handeled large volumes of video renders, with adjustments made to optimize processing times.

Results & Impact

1. Timely Go-Live with Personalized Marathon Videos

GALE Partners successfully launched the personalized video campaign in time for the Every Woman’s Marathon, aligning with marketing deadlines and event milestones.

High Engagement: The enthralling visuals and personalized messaging helped energize race participants, bridging deeper brand affinity and excitement.

2. Significant Time & Resource Savings

Eliminated hours of manual editing by centralizing variables (bib number, quotes, names) in data payloads, letting Studio by Gan.AI handle all the heavy-lifting.

GALE Partners was able to pivot quickly with stakeholder-driven changes, minimizing creative delays.

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