The Customer

Zapier is a leading platform that helps businesses streamline workflows by connecting different tools and systems, enabling automation and efficiency.

Website: Zapier

Industry: Automation and Workflow Integration

The Challenge 

Zapier needed a scalable, personalized communication strategy to engage potential customers during the early stages of evaluating their product. They wanted to:

1. Establish a human connection without requiring excessive resources.
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2. Provide tailored insights specific to each customer.
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3. Ensure high engagement rates through customized content.

Traditional email campaigns and static video content lacked the personal touch and scalability needed to meet these goals.

The Solution 

Zapier used Studio by Gan.AI to create personalized video messages featuring Lindsay, their Head of RevOps. This approach allowed them to:

• Record one video and use it as a base for personalization.

• Dynamically include each customer’s POC’s name and company name in the video, synchronized perfectly with voice and lip movements.

• Add personalized subtitles to reinforce the tailored messaging.

• Host videos on branded, customized landing pages with a message: “Hey [Name], I created this cheat sheet for you.”

The Execution 

Zapier sent 1,300 personalized videos to potential customers. All done automatically with Studio’s API integration with Zapier, automated workflows were set up to generate a personalized video copy with the person’s name and company when they sign up. 

Each video highlighted the key benefits of Zapier’s product and addressed common pain points:

• Streamlining workflows by connecting tools and reducing context switching.

• Customizing tools without additional software purchases.

• Empowering teams to launch faster without relying on technical resources.

Delivery Method 

The videos were distributed via emails. Each email included a unique GIF thumbnail with the recipient’s name displayed (e.g., “Hi [Name]!”) to grab attention and drive engagement. These emails linked to branded, customized landing pages featuring Zapier’s logo and the personalized header message.

Key Results

• Efficiency: Lindsay’s single video recording powered 1,300 personalized videos.

• High Engagement: Videos achieved a 71% average watch time (44 seconds of 62 seconds).

• Customer Connection: Personalized content fostered a deeper connection, increasing customer interest and inquiries.

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