How a multinational technology company Vivo increased employee loyalty via personalized thank you video from the CEO
The Customer
Vivo is a multinational technology company that develops smartphones, accessories, software, and online services.
Industry: Consumer Electronics
Founded: 2009, in Guangdong, China
Website: https://www.vivo.com/in
Actor: Vivo India CEO Jerome Chen
Features:
- Dynamic text on the object (mug)
- Static text: subtitles
- AI voice cloning & lip sync.
Full script:
Hello @name, how are you? It's been more than @number_of_years since you joined the Vivo family. The work you have been doing has been truly impressive, I must say I am really pleased by your contribution, especially in terms of @field. I learned that in 2023 alone, you have sold almost @number units of Vivo smartphones. This makes you one of the top Vivates not only in @area but across the country.
Results:
Increased employee loyalty and engagement (shared posts on social media)
Delivery method
Campaign with AI personalization only (lip sync and voice cloning):
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