How Uber Celebrated its 10th Anniversary on the Market by Personally Thanking Every Driver

September 4, 2024

The Customer

Uber provides ride-hailing services, food delivery, and freight transport.

Industry: Transport

Founded: 2009, San Francisco, CA, USA

Website: https://uber.com/

The Challenge

To celebrate Uber's 10th anniversary in India and celebrate their employees.

The Solution

A personalized email campaign to all Uber drivers, thanking them by calling their name and the number of days they've worked at Uber, congratulating them for the special milestone.

The Campaign

Personalized videos to Uber drivers with Bollywood actor Indian actor Sonu Sood.

Variable: @name, @days_with_company

Hi @Raj, thanks for your @1000-day Uber journey!

Video

Production

Campaign video and training script recorded by the Indian actor Sonu Sood.

How it works

Email campaign to Uber drivers with personalized videos.

Delivery method

Email.

đź’ˇ Want to explore how Gan.ai can help you? Book a demo: https://gan.ai/get_started

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