Uber x Gan.AI: Celebrating Driver Milestones with Personalized Videos
The Customer
Uber provides ride-hailing services, food delivery, and freight transport.
Industry: Transport
Founded: 2009, San Francisco, CA, USA
Website: https://uber.com/
The Challenge
To celebrate Uber's 10th anniversary in India and celebrate their employees.
The Solution
A personalized email campaign to all Uber drivers, thanking them by calling their name and the number of days they've worked at Uber, congratulating them for the special milestone.
The Campaign
Personalized videos to Uber drivers with Bollywood actor Indian actor Sonu Sood.
Variable: @name, @days_with_company
Hi @Raj, thanks for your @1000-day Uber journey!
Video
Production
Campaign video and training script recorded by the Indian actor Sonu Sood.
How it works
Email campaign to Uber drivers with personalized videos.
Delivery method
Email.
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