Toddle x Gan.AI: Automating Personalized Video Outreach with Studio

The Customer

Toddle is an education technology platform designed to simplify teachers' workflows by offering an all-in-one solution for curriculum planning, assessments, portfolios, and report cards. Founded by Deepanshu, an educator turned entrepreneur, Toddle is used by over 2,000 schools globally to manage teaching and learning processes effectively, saving significant time for educators with the help of integrated AI-powered tools.

Industry: Education Technology

Founded: 2018, India

Website: https://toddleapp.com

Key Results

• Increased Personalization: Toddle utilized Studio by Gan.AI to create an automated, personalized outreach experience that featured their founder, Deepanshu, addressing each prospective lead directly.

• Seamless Automation: By leveraging Studio's integration with HubSpot, Toddle automated the entire outreach process, ensuring that each lead received a personalized video without any manual effort.

• Enhanced Engagement: Studio's AI-powered voice cloning and lip-sync technology enabled the founder to call out each recipient by name, making the interaction feel more personal and relatable, thus effectively communicating Toddle's story.

The Challenge

Toddle needed to scale their outreach efforts while maintaining a personal connection with potential leads. The aim was to communicate Toddle's story authentically, but manually recording individual videos for each lead was not feasible as their lead volume increased. Given the value of the founder's time, a solution that offered personalization at scale was necessary.

The Campaign

Variables: @name

To address this scalability challenge, Toddle partnered with Studio by Gan.AI to create a personalized outreach campaign featuring a video from their founder. In the video, Deepanshu addressed each lead by name, shared Toddle's origin story, and encouraged viewers to book a demo. Studio's AI-driven voice cloning and lip-sync capabilities ensured that the personalization was both seamless and authentic, thereby fostering trust and effectively engaging potential clients.

The campaign utilized Studio's HubSpot integration to make the entire process fully automated. The campaign included the following steps:

• Lead Information Capture: When a new lead's information was added to Toddle's CRM (HubSpot), Studio by Gan.AI fetched the lead's first name.

• Video Generation: Studio used the provided first name to generate a personalized video featuring Toddle's founder.

• Automated Outreach: The personalized video, along with its landing page, was automatically incorporated into Toddle's outreach workflow, creating a cohesive and automated experience.

This automated integration allowed Toddle to deliver a personalized experience to each lead without any manual input after the initial setup. The founder only needed to record a single base video, enabling scalability for an unlimited number of recipients.

Delivery Method

The personalized videos were embedded in Toddle's outreach emails, offering potential clients an engaging way to learn about the platform and prompting them to book a free demo.

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