Swiggy x Gan.AI: Personalized Video Ads for 1,000+ Restaurants

‍The Customer

Swiggy is a leading food delivery platform in India, recognized for providing convenient and diverse dining options. With the Swiggy Dine-Out feature, Swiggy expanded its offerings to allow customers to reserve tables and enjoy exclusive dining experiences at partner restaurants.

Industry: Food Delivery & Hospitality

Service Area: India

Website: www.swiggy.com

Key Results

• Personalized Engagement at Scale: Over 1,000 unique video ads were created, each customized with specific restaurant names, descriptions, and logos, offering a personalized touch that resonated with Swiggy's diverse audience.
  
  
• Enhanced Customer Connection: Videos featuring personalized messages in both Hindi and English increased engagement, helping customers connect with Swiggy Dine-Out and its featured restaurants.
  
  
• Efficient Production: Using Studio by Gan.AI, Swiggy delivered thousands of custom videos, achieving a scalable solution that maintained quality and relevance without the need for extensive manual production.

The Challenge

Swiggy wanted to create a highly engaging campaign that promoted its Dine-Out feature across a large number of partner restaurants. The main challenges were:

1. Creating Individualized Ads: Each video needed to feel unique to the specific restaurant, featuring personalized text, logos, and descriptive phrases.
   
   
2. Bilingual Personalization: Swiggy provided the ads in both English and Hindi, requiring seamless personalization in both languages.
   
   
3. Efficient Production: Producing 1,000+ unique, high-quality videos manually was impractical, requiring a solution that could scale efficiently.

The Solution

Swiggy collaborated with Studio by Gan.AI to deliver personalized video ads for each partner restaurant, using AI technology to automate customization at scale.

Personalized Video Ads: Using the videos provided by Swiggy in Hindi and English, Studio by Gan.AI generated videos featuring:

• Restaurant Names and Two-Word Descriptions: Swiggy provided unique two-word descriptors for each restaurant, highlighting offerings like "Craft Beers" or "Rooftop Dining." These were inserted into the video, adapting them for each restaurant.
  
  
• Voice Cloning and Lip-Sync: Studio by Gan.AI’s AI matched the voice and lip movements to make each restaurant's name and description sound natural and authentic.
  
  
• Dynamic Logo Integration: Each video included the high-resolution logo of the featured restaurant, creating cohesive brand visibility.
  
  
• Multi-Language Personalization: Videos were created in both Hindi and English as provided by Swiggy, adapting language preferences to increase audience reach and resonance.

Campaign Execution

• Script Customization: Each video began with a friendly reminder that customers didn’t need a special occasion to enjoy dining out. The concept of the video remained the same for Hindi and English. One key difference is that the fixed variable before the descriptors for Hindi want “behetareen” and for English it was “amazing.”
  
  “reserve your table at Italiano for amazing Italian cuisine only on Swiggy Dine-Out.”
  
  
• Quality Control: Swiggy conducted rigorous quality checks on samples to ensure logo placement, lip-sync accuracy, and video clarity, allowing Studio by Gan.AI to make adjustments as needed before final delivery.

Delivery Method

The personalized videos were used across Swiggy’s marketing channels, promoting the Dine-Out feature and its partner restaurants. Each video highlighted a specific restaurant, making the campaign feel personal and engaging for viewers.

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