How Personalized Video Invitations Boosted Webinar Attendance for a Law Firm

The Customer

Sudden Wealth Protection Law is a specialized law firm based in Phoenix, Arizona, that helps clients with complex legal matters related to estate planning, probate, trust administration, and asset protection. Whether it’s protecting assets or navigating family disputes, Sudden Wealth Protection Law provides personalized legal services to safeguard their clients' legacies. With decades of experience, the firm also deals with litigation involving trusts and estates, helping families preserve wealth across generations.

Industry: Legal Services
Website: https://suddenwealthprotectionlaw.com

The Campaign

Personalized Webinar Invitations with Studio by Gan.AI – Sudden Wealth Protection Law needed a unique and personal way to invite potential clients to attend their free webinar on probate and asset protection. They turned to Studio by Gan.AI to create hyper-personalized video invitations. These videos were not just generic invites—they addressed each recipient by name, both in the voiceover and in dynamic motion graphics, making every recipient feel like the video was speaking directly to them. The law firm aimed to bring in a high number of attendees by making the invitation process feel personal and exclusive.

Variables: @recipient_name

Challenge

Getting people to sign up for webinars isn’t easy. Sudden Wealth Protection Law needed a way to grab potential clients' attention and make them feel valued. With dozens of law firms offering similar services, generic mass invitations weren’t cutting it. They needed a strategy that felt intimate and personal—something that made each recipient feel like they were receiving a direct, individual invitation.

Solution

Sudden Wealth Protection Law partnered with Studio by Gan.AI to create personalized video invitations using AI voice cloning and dynamic motion graphics. Here's how they pulled it off:

• AI-Powered Voice Cloning: Each video started with a personal greeting that addressed the recipient by name—"Hi Carolyn," "Hi David," etc. The AI seamlessly cloned the voice of Paul De Laury, the firm’s lead attorney, so it sounded like he was speaking directly to each viewer. This small touch added a huge level of intimacy to the invitation.
• Dynamic Motion Graphics: The video included a playful, personalized touch where the attorney, Paul, held up a sign with the recipient’s name written in a handwritten font. The text “Hey [Name]” was customized for every recipient, adding a casual, friendly vibe that humanized the message.
• Landing Page Personalization: It wasn’t just the videos that were personalized. The landing page where recipients could sign up for the webinar also featured their names in the headline, making the entire experience feel even more tailored. The page hosted the personalized video and included a Zoom registration form, making it easy for recipients to sign up for the webinar in seconds.

Here’s a snippet of the personalized video transcript:

"Hi, Anderson. I hope you're doing well. Excuse the cheesy sign. I just wanted you to know that this was directed to you to get you to click on the video. Now, in case you don’t know me, I’m Paul De Laury, a probate attorney here in Arizona. I’m personally inviting you to a free webinar on probate…"

Key Results

📈 Significant Boost in Webinar Attendance: Personalized invitations drew in a larger-than-expected number of sign-ups for the webinar. People who might have ignored a generic invite were more likely to click and register because they felt personally spoken to.

📹 Scalable Personalization: Using Studio by Gan.AI, Sudden Wealth Protection Law was able to create personalized videos for hundreds of recipients without manually recording each one. This allowed them to scale their outreach without sacrificing the personal touch that made their invites effective.

💼 Higher Engagement: The personalized videos, coupled with the customized landing pages, led to a noticeable increase in engagement. Recipients spent more time on the landing page and interacted with the content, which resulted in higher conversion rates.

Delivery Channel

The personalized videos were sent through email, and each recipient was directed to their own customized landing page. The combination of a personalized video and landing page gave Sudden Wealth Protection Law a cutting-edge outreach tool that felt human, even at scale.