Sonata x Gan.AI: Generating End to End Localized Ads

The Customer

Sonata Watches, part of Titan Company, is a top choice in India for its stylish and accessible watches. Building on the success of the Sonata Carnival campaign, which personalized video outreach to drive festive foot traffic, Sonata expanded to launch an end-to-end generated campaign deepening regional engagement.

Industry: Watches and Accessories‍

Service Area: India‍

Website: sonatawatches.in

Key Results

• Extended Regional Reach: Expanded from previous languages to include full ad generation in Telugu, engaging a broader, linguistically diverse customer base.
  
  
• Authentic Personalization with Full Script Generation: Unlike typical voice cloning for small segments, Studio by Gan.AI’s AI-powered solution generated Keerthi Suresh’s voice for the entire ad script in each language.
  
  
• Seamless AI-Driven Lip Sync: Keerthi Suresh’s lip movements were perfectly synced with the AI-generated Telugu and Kannada voice tracks, delivering a realistic, native-speaking experience.
  
  
• Rapid Deployment Through AI: Leveraged Studio by Gan.AI’s AI capabilities to scale the campaign efficiently to new regions without additional filming or voiceover, resulting in the creation of personalized ads in record time.
  
  

The Challenge

The Sonata Carnival campaign proved the effectiveness of hyper-localized, personalized video outreach across four languages. For this expansion, Sonata sought to extend this strategy to Telugu-speaking audiences while retaining the authentic feel of brand ambassador Keerthi Suresh’s voice. To add to the challenge, the actress could not provide more time to shoot another version of the ad and more importantly, could not speak the language.

The Solution

Through Studio by Gan.AI, Sonata Watches created a new generation of ads by fully utilizing AI for voice cloning, lip-syncing, and personalized messaging.

• Voice Cloning with Full Script Generation: Keerthi Suresh’s voice was recreated in Telugu and Kannada using her training data. Studio’s model generated her voice not just for short callouts, but for the complete ad scripts, making it a unique approach in voice cloning and TTS technology.

• Precise Lip Syncing: Studio by Gan.AI ensured Keerthi’s lip movements matched the Telugu and Kannada scripts perfectly, using advanced lip-sync technology. This synchronization provided a seamless experience, allowing her to appear as though she was natively speaking both languages.
  

• Localized Personalization: Each video featured localized details, such as store names and addresses, enhancing the ad's relevance for each target audience. This personalized approach, combined with regional languages, gave each ad a local feel that was distinctively welcoming.
  

• High Quality, Efficient Execution: AI-driven generation eliminated the need for additional recordings, allowing Sonata to swiftly deploy the campaign across new regions without the traditional logistical challenges associated with multilingual video production
  

• Efficient Scaling to New Regions: By automating voice and lip-sync in multiple languages, Studio by Gan.AI enabled Sonata to expand into new linguistic markets quickly, creating highly personalized, region-specific ads within a tight timeline.

Campaign Execution

• Customized Script & Messaging: The videos followed a similar script in both languages, with Keerti introducing the Sonata Carnival, showcasing her favorite watches from the festive collection, and calling out specific store locations with a sense of urgency.
  

• Natural Transitions with Code-Mixed Text: The AI model balanced English terms like “Festival Collection” and “Exclusive Models” within the regional language, reflecting the natural speech patterns of the audience.

Delivery Method

Same as the prior Sonata campaign.

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