Shapoorji Pallonji x Gan.AI: Personalizing Joyville Campaign

The Customer 

Shapoorji Pallonji, a leading name in India’s real estate sector, has a legacy of over 150 years in delivering iconic projects. Renowned for their commitment to quality and innovation, Shapoorji Pallonji offers residential, commercial, and industrial properties that meet global standards. Their flagship project, Joyville, caters to modern homebuyers seeking premium living spaces combined with a sense of community and trust.

Website: Shapoorji Pallonji Real Estate
Industry: Real Estate

The Campaign

Shapoorji Pallonji partnered with Studio by Gan.AI to create a cutting-edge personalized video campaign for their Joyville project. This initiative focused on two key objectives:

1. Customer Engagement: Enhance the customer journey by delivering personalized videos across multiple touchpoints, such as site visits, home purchases, and referrals.
   
   
2. Employee Motivation: Recognize and motivate their sales teams with personalized messages from Sourav Ganguly, their brand ambassador and cricketing legend.

Challenge 

The primary challenge was to humanize and personalize interactions with thousands of customers and employees while maintaining scalability. For customers, the goal was to foster deeper connections at every stage of the homebuying process. For employees, Shapoorji Pallonji wanted to boost morale by acknowledging achievements and inspiring teams during critical sales phases.

Additionally, the company sought to maximize the potential of their high-profile brand ambassador, Sourav Ganguly. By featuring him in personalized videos for their employees and prospects, Shapoorji Pallonji aimed to enhance the return on investment from this strategic partnership.

Solution

Studio by Gan.AI provided Shapoorji Pallonji with a seamless solution to generate highly personalized videos at scale. The platform’s advanced AI capabilities enabled the creation of customized video content featuring Sourav Ganguly—with impeccable voice cloning and lip-sync technology—to deliver impactful messages to both customers and employees.

Personalization Strategy

Customer Journey Campaigns

1. Post-Visit Thank You (Campaign 4): Customers received a personalized video from Sourav Ganguly thanking them for visiting the Joyville Experience Center and encouraging them to join the Joyville family.
   
   
2. Post-Purchase Welcome (Campaign 5): After purchasing a home, buyers were welcomed with a warm message, celebrating their new chapter with the Joyville community.
   
   
3. Referral Campaign (Campaign 6): Personalized referral messages invited homeowners to refer friends and family, highlighting the benefits of building a close-knit community.

Employee Motivation Campaigns

1. Sales Motivation (Campaign 1): Videos were sent to sales team members lagging behind targets, motivating them to prepare for a strong comeback.
   
   
2. Celebrating Achievements (Campaign 2): High-performing employees received congratulatory messages for exceeding targets, emphasizing their role as champions of the organization.
   
   
3. Early Success Recognition (Campaign 3): Employees who started the sales season strongly were acknowledged as “Man of the Match” for their efforts.
   
   
4. Team Appreciation (Campaign 7): A heartfelt video highlighted the collective efforts of the sales team, celebrating their contribution to Shapoorji Pallonji’s legacy.

By leveraging Sourav Ganguly’s status as a beloved cricketing icon, these personalized campaigns created an emotional connection with recipients, amplifying the impact of each message.

Execution

Using Studio by Gan.AI’s platform, Shapoorji Pallonji generated 4,500 unique personalized video messages across seven campaigns. The videos were tailored with recipient-specific details, including:

• Customers: Personalized greetings (name, last name and specific context such as site visit or purchase stage).
  
  
• Employees: Individual names and motivational messages tied to their sales performance.

The videos were distributed through WhatsApp, ensuring accessibility and convenience for recipients.

Results

• Enhanced Engagement: Personalized videos significantly improved customer and employee engagement, fostering deeper emotional connections.
  
  
• Boosted Team Morale: The motivational videos uplifted the sales teams, leading to improved performance during critical sales phases.
  
  
• Maximized ROI on Brand Ambassador: Featuring Sourav Ganguly in personalized video campaigns allowed Shapoorji Pallonji to fully utilize their brand ambassador’s appeal, ensuring his influence reached both internal teams and prospective buyers.
  
  
• Scalable Personalization: Shapoorji Pallonji was able to deliver highly personalized content to thousands of individuals efficiently, without compromising quality.

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