SGF x Gan.AI: Personalized Client Onboarding and Outreach

‍The Customer

Steinger, Greene & Feiner (SGF) is a personal injury law firm with offices across the United States. Known for providing dedicated legal services to individuals affected by accidents and negligence, SGF aims to deliver a personalized, supportive experience from the moment a case begins.

Industry: Legal Services‍

Locations: USA (multiple locations)‍

Website: injurylawyers.com

Key Results

• Improved Client Engagement: Personalized video outreach welcomed new clients, setting expectations and enhancing communication from the start.
  

• Consistent Messaging Across Partners: Videos from multiple partners and the founder ensured a cohesive, personalized experience at scale.
  

• Enhanced Experience with Branded Landing Pages: Recipients accessed their videos through personalized landing pages featuring SGF’s branding and their own names, adding a thoughtful touch.

The Challenge

SGF needed a way to communicate personally with new clients and prospects at scale. Traditional outreach methods, such as phone calls or manual emails, required significant time and effort from partners. With multiple partners and locations, maintaining consistency in messaging was also a challenge. SGF sought a solution that would allow them to deliver personalized communication while reinforcing the firm’s commitment to client care.

The Solution

SGF partnered with Studio by Gan.AI to automate and personalize client communications through video. This strategy allowed SGF to maintain personal connections with clients while scaling outreach efforts effectively.

Partner-Recorded Welcome Videos:

Multiple partners recorded welcome videos personalized by recipient name and firm location. For example, a video would say:‍

“Hi, Manuel, I’m Conetta Camacho, partner at Steinger, Greene & Feiner in West Palm Beach. Welcome to the SGF family.”‍

The videos reassured clients that their legal team had already begun working on their case and explained next steps.‍

Founder-Led Outreach:‍

The founder, Michael Steiner, recorded videos targeting potential clients, emphasizing the importance of timely legal representation and the benefits of working with SGF.

His videos explained the risks of delaying legal action and encouraged prospects to engage with the firm quickly to secure better outcomes.

‍Branded Landing Pages‍

Each recipient received their personalized video through a branded landing page, featuring their name and SGF’s visuals (e.g., “Hey Paul, watch this video from our partners”).

This approach ensured a seamless, professional interaction and reinforced the firm’s dedication to personalized care.

Campaign Execution

1. Onboarding Communication: New clients received welcome videos from SGF partners shortly after signing on, building trust and setting clear expectations about the legal process.
   
   
2. Follow-Up with Prospects: Founder-led videos targeted individuals who had not yet committed, urging them to act quickly to protect their rights and secure compensation.
   
   
3. Consistent Messaging Across Locations: With multiple partners delivering identical scripts personalized by location, SGF ensured consistent communication regardless of which office handled the case.

Delivery Method

SGF’s personalized videos were sent via email, with each recipient accessing their message on a branded landing page. This streamlined delivery method allowed recipients to engage with the content at their convenience, fostering trust and transparency from the beginning.

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