The customer

The San Antonio Spurs are an American professional basketball team competing in the National Basketball Association (NBA), in the Southwest Division of the Western Conference. The Spurs have won 5 NBA championships, an impressive result that only 6 more franchises have landed. The Spurs have an incredible 22 straight playoff appearances up to 2019, the longest active streak in the four major U.S. sports leagues ever achieved.

Website: https://www.nba.com/spurs/

Industry: Sports | Entertainment

The campaign

Who says sports can't be personal? The San Antonio Spurs are rewriting the playbook on fan engagement, one personalized video at a time. During Spurs Week, fans got unique and personalized welcome videos, just like the one below:

Challenge

The goal was to increase fan engagement during the home game season and Spurs Week, create a personalized connection with their supporters, and sell more tickets.

Solution

Send unique and personalized welcome videos to the home game ticket holders.

Key results

✉️ ~35% Increased email click-through rate

👀 ~50% Total page visitor counts

▶️ 100% Average video completion rate

Features used

• Flips, AI-personalzied visuals
• Studio, AI-personalized voice cloning

Delivery method

Email

How it works

1. Each buyer of a home game ticket to see the San Antonio Spurs play at Moody Center ATX receives a customized video, generated by Gan.AI
2. AI-personalized visual: each video shows the fan's name:
   1. on the iconic El Arroyo sign on the Moody Center marquee (static visual)
   2. on the legendary Spurs Sports & Entertainment Coyote's jersey (dynamic visual)
3. AI-personalized voice cloning: Spurs PA announcer Roland Ruiz says the fan's name in each video. The voice is replicated by Gan.AI Studio technology.

The results: feedback from the client

"Early stats: ~35% email click-through rate, total page visitor counts closer to 50% of the original recipient list, and the average playback nearly as long as the video itself. It is already clear that the content resonated in a big way."

Jordan Kolosey, VP Business Strategy & Innovation | Spurs Sports & Entertainment

"As we continue to reimagine the landscape of organizational innovation, we're thrilled to see such impressive results from the first startup in our accelerator's beta. This marks just the beginning of our journey towards fostering groundbreaking innovation alongside our passionate fanbase."

Charlie Kurian, Director of Innovation + Strategy | San Antonio Spurs

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