Samsung x Gan.AI: Driving Sales with Personalized Store-Specific Ads
The Customer
Samsung is the global leader in smartphone sales.
Industry: Consumer electronics
Founded: 1969, South Korea
Website: Samsung.com
Success Metrics
10K Generated Ads, 50K Additional Sales
The Challenge
To launch a new line of Galaxy Foldable smartphones & drive buyers to the local stores.
The Solution
The ad campaign with a brand ambassador with the nearest store selling the new smartphone.
The Campaign
Personalized ads featuring Alia Bhatt, Samsung's brand ambassador and one of the top influencers in India.
Variables: @storename
Rush to @Iphonic Store to unfold your world like never before!
Production
Ad production with the celebrity + training script.
How it works
Using Gan.ai, Samsung turned a single recording of Alia Bhatt into thousands of copies of her saying the name of every local store that sells the new Galaxy Foldable series.
Delivery method
Social media and YouTube location-based ads
đź’ˇ Want to explore how Gan.ai can help you? Book a demo: https://gan.ai/get_started
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