The Customer

Samsung is the global leader in smartphone sales.

Industry: Consumer electronics

Founded: 1969, South Korea

Website: Samsung.com

Success Metrics

10K Generated Ads, 50K Additional Sales

The Challenge

To launch a new line of Galaxy Foldable smartphones & drive buyers to the local stores.

The Solution

The ad campaign with a brand ambassador with the nearest store selling the new smartphone.

The Campaign

Personalized ads featuring Alia Bhatt, Samsung's brand ambassador and one of the top influencers in India.

Variables: @storename

Rush to @Iphonic Store to unfold your world like never before!

Production

Ad production with the celebrity + training script.

How it works

Using Gan.ai, Samsung turned a single recording of Alia Bhatt into thousands of copies of her saying the name of every local store that sells the new Galaxy Foldable series.

Delivery method

Social media and YouTube location-based ads

‍