Royal Stag x Gan.AI: Personalized Greetings from Surya Kumar Yadav

The Customer

Royal Stag, one of India’s premier spirits brands, is celebrated for its bold identity and engagement with audiences through dynamic and innovative campaigns. For Diwali, Royal Stag partnered with Studio by Gan.AI to create 2 distinct personalized experiences, enabling customers to receive personalized festival greetings from cricketer Surya Kumar Yadav. As well as a longer visually personalized experience where Surya Kumar Yadav is attending the fan’s party.

Industry: Spirits and Beverage

Service Area: India

Website: royalstagfan.com 

Key Results

• Massive Reach with Personalized Engagement: Over 100,000 unique video copies were generated across two experiences, enhancing customer engagement with custom Diwali messages.
  
  
• 1:1 Communication: Videos featured personalized greetings that addressed recipients by name, and a visually personalized element that showcased the fan’s name in the ad.
  
  
• Seamless WhatsApp Distribution: Videos were efficiently distributed to users via WhatsApp, ensuring easy access and instant sharing potential.

The Challenge

Royal Stag aimed to create a festive experience that felt both personal and unique for Diwali, a significant cultural celebration in India. They wanted to make customers feel celebrated and appreciated with personalized greetings from a well-known face, Surya Kumar Yadav. The challenge was to generate thousands of unique video copies, each calling out the recipient’s name, and deliver these directly to users within a short timeframe—all while maintaining high-quality visuals and an authentic feel.

The Solution

Studio by Gan.AI’s Personalization Technology

Studio by Gan.AI enabled Royal Stag to create and distribute personalized videos at scale with a streamlined and effective approach:

Two videos, One campaign:

• Video 1 – Portrait Greeting: A straightforward personal greeting from Surya Kumar Yadav, addressing each recipient by name. With no background music, this video created an intimate, one-on-one feel for viewers.

• Video 2 – Advert: A visually dynamic ad featuring Surya Kumar Yadav with enhanced personalization. In addition to audio-driven name callouts, the recipient’s name appeared on-screen, giving the impression of a customized viewing experience. This video included background music, adding energy to the festive message.

High-Quality Lip Sync and Visual Personalization: Studio by Gan.AI’s advanced lip-sync technology ensured that Surya Kumar Yadav’s lip movements matched the spoken name, while the on-screen personalization displayed the recipient’s name during key moments in the ad.

Efficient User Journey through Microsite Integration: A custom microsite enabled participants to enter their names and phone numbers, streamlining the process and making it easy for Royal Stag to collect data and automate video distribution.

Campaign Execution

1. Personalized Messaging: Each video featured a unique message from Surya Kumar Yadav, directly addressing recipients by name, such as
   
   "Hey, Kanan, how are you doing?" and "Hi, Ricky, surprised?"
   
   This personalized greeting created an instant connection with viewers.
   
   
2. Visual Customization: In Video 2, the recipient’s name appeared prominently on-screen 3 times, the billboard at the beginning of the video, 2 signages placed for a pujo and Diwali party.
   
   
3. Background Music and Effects: Video 2 was enhanced with background music, adding a celebratory tone to the ad and creating a lively atmosphere for Diwali.

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Delivery Method

Royal Stag leveraged WhatsApp’s reach and ease of use to distribute the personalized videos, ensuring that each recipient received their Diwali greeting in a timely and accessible manner. The microsite facilitated a seamless user journey, from data capture to video delivery.

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