How Personalized Video Outreach Transformed Engagement for Physical Therapy Clinics

The Customer

Practice Promotions is a digital marketing agency that specializes in helping physical therapy practices across the United States increase patient leads and improve their online presence. Their marketing strategies focus on boosting website traffic and conversion rates for physical therapy clinics.

Industry: Healthcare | Digital Marketing
Website: https://practicepromotions.net

The Campaign

Personalized Outreach Videos to Medical Practices – Practice Promotions launched a campaign to engage physical therapy clinics across the U.S. using Studio by Gan.AI’s AI-powered video personalization technology. The campaign aimed to create highly tailored video content to connect with individual practitioners and their clinics more personalized and engagingly.

Variables: @practitioner_name, @practice_name, @location

Challenge

The challenge was to stand out and capture the attention of busy physical therapy practitioners. With hundreds of clinics to reach out to, Practice Promotions needed a scalable solution to create personalized content for each clinic while maintaining a high level of relevance and engagement.

Solution

Practice Promotions partnered with Studio by Gan.AI to create dynamic, AI-powered personalized outreach videos. These videos included:

• AI Voice Cloning: The videos used voice cloning to insert the names of individual practitioners and clinics into the voiceover, making each video feel personalized and relevant.
• Dynamic Motion Graphics: Custom motion graphics showcased the practitioner’s name, the clinic name, and their location, creating a visual connection.
• Personalized Screen Capture: Each video featured a screen recording of the clinic’s own website, automatically scrolling through the site, making the outreach even more personal.
• Scene Personalization: The videos also displayed the clinic’s name in Google search results, reinforcing the importance of SEO and online visibility.

Key Results

🌐 Higher Engagement: The personalized videos resulted in a significant increase in response rates compared to traditional outreach methods.

📹 Efficient Video Production: The personalized videos were generated in just minutes, allowing Practice Promotions to scale their outreach quickly.

💻 Improved Conversions: By showcasing the clinic’s own website and focusing on their online presence, the campaign led to higher conversion rates.

Delivery Channel

The personalized videos were delivered via email and social media channels, enabling Practice Promotions to engage directly with clinic decision-makers through highly relevant and custom-tailored content.