Pepsi x Gan.AI: Celebrating Friendship Day with Personalized Humor

The Customer

Pepsi, an iconic brand with a legacy of youthful exuberance, has always been at the forefront of creating culturally resonant campaigns. Known for its ability to tap into the pulse of its audience, Pepsi combines innovation and relevance to deliver impactful messaging. In 2023, to celebrate Friendship Day, Pepsi decided to transform a simple social interaction into a memorable digital experience using cutting-edge AI technology.

Challenge

Traditional marketing methods could not deliver the intimacy and scale Pepsi envisioned. The challenge was to blend technology and creativity to create moments that felt personal yet scalable.

• Capturing the attention of a hyper-distracted audience on social media.
  
  
• Elevating personalization to a level that felt authentic, not formulaic.
  
  
• Leveraging humor to foster deep emotional resonance while retaining the lightheartedness of Friendship Day.

Solution

Pepsi turned to Studio by Gan.AI to pioneer a campaign where every Instagram comment became the gateway to a bespoke video experience. Collaborating with comedian Zakir Khan, the campaign was designed to turn casual social interactions into highly personalized engagements.

Personalized Video Responses: Studio by Gan.AI enabled Pepsi to transform user comments into triggers for personalized videos where Zakir Khan addressed individuals by name and delivered humorous advice tailored to the campaign theme.

Human Touch: The videos retained Zakir’s characteristic charm, ensuring every message felt as though it were crafted specifically for the recipient.

Seamless Automation: Despite the scale, Studio ensured every video maintained a high level of quality and natural delivery.

Campaign Execution

Interactive Instagram Launch: Users were invited to comment on a dedicated post for a chance to receive a personalized video in their DMs.

End-to-End Delivery: Gan.AI’s platform processed each comment, generated a tailored video, and delivered it directly to the recipient’s inbox, creating a seamless user experience.

Amplified Distribution: The campaign’s interactive format and sharable content were further boosted through influencer partnerships and digital promotions.

Key Results

• Massive Engagement: Thousands of Instagram users participated, commenting on the post and interacting with personalized content.
  
  
• Extensive Reach: The campaign delivered personalized videos to thousands of recipients, extending its footprint across diverse audiences.
  
  
• Social Amplification: The sharable nature of the personalized videos turned users into campaign ambassadors, multiplying the organic reach.
  
  
• Unprecedented Sentiment: The campaign achieved widespread acclaim for its ingenuity, humor, and relatability, driving positive brand affinity.

Delivery Method

The campaign’s execution leveraged Studio by Gan.AI’s technological sophistication:

• Real-Time Comment Analysis: Comments were processed instantly to maintain engagement momentum.
  
  
• Direct Delivery: The videos were distributed through Instagram DMs, ensuring a personal and direct connection with users.

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