Parul University x Gan.AI: Enhancing Personalized Student Outreach

The Customer

Parul University is a prominent educational institution in India, recognized for its diverse programs and commitment to student success. As part of its outreach efforts, Parul University aimed to engage prospective students through personalized video messaging that highlighted the university's unique offerings.

Industry: Higher Education

Service Area: India

Website: paruluniversity.ac.in

Key Results

• Celebrity personalization at scale: Over 150,000 personalized videos were generated of Boman Irani & Vaani Kapoor to produce a more immersive and professional experience for prospective students.
  
  
• Successful Personalization: Seamless integration of personalized name and course variables, with refined audio quality and lip synchronization that significantly enhanced content clarity.
  
  
• Higher Student Interest: The campaign successfully attracted the attention of prospective students, driving interest in the university's programs and offerings.

The Challenge

Parul University signed on with 2 popular Bollywood actors as brand ambassadors. To maximize the impact and reach every new prospective student directly and personally. They needed a solution that works at scale to greet and inform their high volume of incoming applications/queries realistically and quickly. 

The Solution

Parul University partnered with Studio by Gan.AI to deliver personalized video messages that directly addressed prospective students by name and course, creating a tailored and engaging experience.

• AI-Driven Personalization: The team used zero-shot outputs to refine both audio quality and lip synchronization. Both Hindi and English voice models were used to enhance clarity.
  
  
• Seamless Voice Cloning & Lip Sync: Studio by Gan.AI utilized advanced AI technology to perform audio and lip-sync, despite significant shortage of training data.
  
  
• CRM integration: Parul University used Pinnacle CRM to input a large volume of student data, including first names and course names, covering all their undergraduate and bachelor courses. This allowed the creation of personalized content for students interested in a large list of courses offered.

Sample Script

“Hey [Himanshu], Toh aapne [B.Tech] pursue karne ka socha hai. And I think that’s a very good choice. Now at Paul University, we ensure kabiliyat bhi or kamyabi bi. Parul University is obviously the right and easy choice.”

Campaign Execution

• Personalized Scripts: Each video followed a script where the actors introduced the university, highlighted specific programs, and addressed prospective students by name. This created a sense of exclusivity and personal connection.
  
  
• Large-Scale Video Generation: Data for all undergraduate and bachelor programs were processed, and over 150,000 personalized videos were generated. The team iterated rapidly to refine the content based on client feedback, ensuring each video met quality standards.
  

Delivery Method

The personalized videos were delivered to Parul University through direct links, enabling seamless distribution to prospective students through various channels of Parul University's choosing.

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