MPL x Gan.AI: Re-engaging Dormant Users with Personalized Videos

The Customer

Mobile Premier League (MPL) is one of the world's largest esports and online gaming platforms. Known for offering a wide array of games and rewards, MPL engages millions of users globally.

Industry: Esports and Online Gaming

Website: https://www.mpl.live

Actor: Hina Khan, a popular Bollywood actress

The Campaign

MPL launched a campaign to re-engage their high-value users who had not logged in recently. The campaign featured Bollywood celebrity Hina Khan, delivering personalized messages to each user. The goal was to encourage these users to return to the platform by offering unique incentives.

Variables: @name, @city, and @offer_amount

Challenge

MPL faced challenges in driving engagement and conversions for users who had become inactive on the platform. They needed an impactful, personalized approach to rekindle user interest and boost reactivation rates.

Solution

Using Gan.ai, MPL created personalized video messages where Hina Khan called out each user’s name, location, and a special offer amount. The videos were dynamically generated, creating over 100,000 unique versions from a single recording, which were sent out as SMS campaigns.

Key Results

• 📈 5x Increase in Completion Rate: Video completion rates jumped fivefold when users heard their own names.

• 🔔 3x Increase in Open Rates: SMS campaign open rates tripled, signaling strong engagement.

• 📊 2.5x Increase in Click-Through Rate: Personalized videos effectively boosted CTRs, driving conversions.

Features Used

• Humanized Video Campaigns: Personalized video messages directly addressed each user with their name, location, and unique offer.

• Celebrity Integration: Hina Khan’s recognizable presence added credibility and familiarity, enhancing engagement.

• Dynamic Variables: Customization based on user-specific data (name, city, and offer amount) ensured each video felt unique.

Delivery Channel

The campaign primarily used SMS to deliver personalized video messages directly to users, maximizing reach and accessibility. The approach focused on immediacy and relevance, prompting inactive users to return to the platform with a compelling, personal touch.

Client Feedback

“This campaign was a breakthrough in personalized engagement for MPL. Gan.AI’s technology allowed us to leverage Hina Khan’s influence at scale, delivering customized messages that resonated personally with each user. The results speak for themselves: a huge lift in engagement and reactivation that has set a new standard for our celebrity-led initiatives.”

— Tejnoor Grover, Product Marketing & Growth at MPL

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