Mondelez International x Gan.AI: Personalized Sporting Posters

The Customer

Mondelez International is one of the largest snack companies in the world, known for its iconic brands like Cadbury, Oreo, and Toblerone. Cadbury, as a flagship brand under Mondelez, has long been associated with memorable marketing campaigns that resonate with consumers.

Industry: FMCG

Founded: 1903, Chicago, USA

Website: mondelezinternational.com

The Campaign

During the ICC Women’s World Cup, Cadbury, as the official sponsor of the Pakistani Women’s Cricket Team, launched a groundbreaking campaign to challenge societal norms about women’s participation in sports. Powered by Studio by Gan.AI, the campaign aimed to create a platform for families to celebrate their daughters and sisters as athletes, sparking pride and engagement on a massive scale.

Promo Video:

Objectives

1. Empowering Women in Sports: Address societal biases and inspire families to support daughters and sisters in pursuing athletic ambitions.
   
   
2. Engagement Through Personalization: Create an emotional connection with consumers by offering a personalized and interactive experience.

The Challenge

Traditional advertising campaigns often struggle to create a lasting emotional impact, especially when addressing deep-rooted societal norms. Cadbury aimed to create a campaign that not only celebrated women in sports but also inspired families to envision their daughters and sisters as future athletes. Achieving this level of personalization and engagement at scale presented a unique challenge.

The Solution

Studio by Gan.AI provided the advanced technology necessary to execute this ambitious campaign. The core of the campaign was a microsite where users could:

1. Upload Photos: Families could upload pictures of their daughters and sisters.
   
   
2. Generate Personalized Posters: Using face-swapping technology, the platform created posters featuring the uploaded photos in the context of professional athletic imagery.
   
   
3. Receive Personalized Cadbury Dairy Milk Packets: Selected participants received custom chocolate packets featuring their names and poster images, making the experience tangible and memorable.

User Journey

1. Microsite Interaction: Families accessed the dedicated microsite, which provided clear instructions for uploading photos.
   
   
2. Content Personalization: Uploaded photos were seamlessly integrated into pre-designed athletic posters using AI-powered face-swapping technology.
   
   
3. Output Delivery: Posters were instantly available for download and sharing on social media, amplifying the campaign’s reach. Selected users also received personalized Cadbury Dairy Milk packets as a token of appreciation.

Integration and Execution

Studio by Gan.AI’s handled the high volume of photo uploads and personalized poster generation with precision and efficiency. The microsite’s intuitive interface ensured a seamless user experience, while the underlying AI technology enabled the creation of personalized posters instantly. The campaign’s scalability and speed were key to its success.

Key Results

1. Massive Reach: The campaign engaged over 25,000 participants, making it one of the most impactful personalized marketing initiatives during the ICC Women’s World Cup.
   
   
2. High Engagement: The personalized approach resonated deeply with users, encouraging them to share their posters on social media and celebrate their families.
   
   
3. Emotional Impact: By turning daughters and sisters into celebrated athletes, the campaign fostered a sense of pride and support for women in sports.
   
   
4. Scalability Demonstrated: Studio by Gan.AI’s platform proved capable of delivering high-quality personalized content at scale, showcasing its potential for future campaigns.

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