Jeevansathi x Gan.AI: Personalized Wedding Invites

The Customer

Jeevansathi.com is one of India’s leading matrimony platforms, recognized for its ability to connect couples across a wide variety of cultures. By embracing regional nuances and leveraging innovative marketing strategies, Jeevansathi.com continually seeks creative ways to engage with audiences on a personal level.

• Website: jeevansathi.com

• Industry: Matrimony

• Founded: 1998 (India)

The Campaign: #SwagNaalSwagat

Jeevansathi.com introduced the #SwagNaalSwagat campaign to offer soon-to-wed Punjabi couples personalized video wedding invitations featuring the popular singer and actress, Nimrat Khaira. These personalized invites greeted each guest by name, surprising recipients with a unique, highly engaging invitation that felt as if Nimrat had recorded it specifically for them.

Powered by Studio by Gan.AI, this campaign showcased how advanced AI technologies can create thousands of distinct, individual-specific videos quickly and accurately.

Challenge

1. Mass Personalization
   Jeevansathi.com aimed to impress soon-to-wed couples with an exclusive celebrity invite. However, recording individual messages for each guest was not feasible. The brand needed an automated yet high-quality solution for hyper-personalized video creation.
   
   
2. High-Impact Regional Engagement
   In Punjab, weddings are known for their grandeur. The campaign had to capture the vibrancy of the region, appeal to Punjabi audiences, and highlight the cultural significance of weddings.
   
   
3. User-Friendly Workflow
   The brand wanted a simple process for couples to sign up, submit details, and receive their personalized videos. This required a streamlined microsite that was easy to navigate.

Solution

Studio by Gan.AI provided the technology backbone that allowed the creation of thousands of personalized video invitations, each featuring Nimrat Khaira addressing individual guests.

1. AI-Enhanced Celebrity Videos
   By using advanced lip-sync and voice cloning technology, Studio integrated the guest's name, bride and groom names, and other specific details into one seamless video invitation.
   
   
2. Automated Workflows
   Once couples registered on the dedicated microsite, they uploaded their wedding details and guest lists. Jeevansathi.com confirmed the wedding information, and then Studio by Gan.AI generated personalized videos for each guest.
   
   
3. Fast Delivery and Easy Sharing
   The final personalized videos were emailed to the couples, who could then share them with guests through their preferred channels, such as WhatsApp, social media, or direct links.

Personalization Strategy

1. Name and Guest Mentions
   Each video included the guest's full name, along with special mentions of the bride and groom, creating a one-of-a-kind experience that heightened excitement and engagement.
   
   
2. Cultural References
   Nimrat Khaira’s dynamic personality and use of Punjabi language provided a culturally resonant invitation that captured the spirit of weddings.
   
   
3. Simple Verification Flow
   Couples verified their phone numbers and emails, then used unique login credentials to upload guest lists. This minimized friction, ensuring a seamless user experience.
   
   
4. Social Media Promotion
   Couples were encouraged to post a snippet or screenshot of the personalized video invite on Instagram, tagging @jeevansathi_com and using #SwagNaalSwagat. This organically expanded the campaign’s reach.

Key Results

• High Conversion and Engagement
  Hundreds of couples participated, with each wedding guest receiving a personalized video that enhanced excitement and anticipation.
  
  
• Positive Brand Buzz
  News outlets covered the innovative use of AI, and social media chatter further amplified brand visibility.
  
  
• Streamlined Execution
  Automated workflows allowed couples to register, verify details, and receive their video invitations quickly, all within a few days.
  ‍‍
• Distinctive Market Positioning
  By fusing cutting-edge AI and a beloved regional celebrity, Jeevansathi.com positioned itself as a pioneering brand in the matrimony space.

‍