Hollow Tree x Gan.AI: Personalized Video Outreach for Insurance Education

‍The Customer

Hollow Tree Solutions specializes in disability income protection, offering customized insurance plans to healthcare companies and medical groups. Their focus is on providing comprehensive coverage to both W2 employees and independent 1099 physicians. By streamlining insurance offerings, Hollow Tree helps healthcare professionals secure financial protection with minimal complexity​.

Industry: Insurance‍

Service Area: Nationwide, USA‍

Website: hollowtree.us

Key Results

• Higher Engagement: Personalized videos improved outreach to contracted physicians.

• Streamlined Operations: Automated data workflows reduced manual input while ensuring accuracy and scale of outreach.

• Effective Communication: Physicians easily understood complex policy features, improving their decision-making.

The Challenge

Hollow Tree needed an efficient way to educate physicians about the features of its group disability insurance plans. The goal was to personalize communication to fit each recipient while minimizing the manual effort required for outreach. With independent physicians' limited availability, engaging them effectively through conventional methods proved difficult​

The Solution

Hollow Tree used Studio by Gan.AI to deliver personalized videos explaining the benefits of their insurance plans:

Feature Video Series: A 6+1 series included six videos highlighting individual features and one summarizing all benefits.

Two videos were personalized with the physician’s name and practice; the others only used the recipient’s name.

Automated Personalization: Studio’s AI-powered videos featured voice and lip-sync technology, making each message feel uniquely tailored to the recipient.

Seamless Data Integration: Hollow Tree integrated Klaviyo with Zapier to automate recipient data import, including names, practice names, and emails, ensuring timely delivery without manual intervention.

Campaign Execution

• Automated Delivery: Videos were sent through Klaviyo, ensuring accurate and timely communication.
  
  
• Tailored Messaging: The segmented approach helped physicians focus on relevant policy features.
  
  
• Efficient Workflow: Data flows through Zapier minimized administrative overhead while maintaining message quality.

Delivery Method

Personalized videos were sent via email, allowing physicians to engage with the information on their own schedule, improving their understanding of the insurance offerings without the need for in-person meetings

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