HFDC Mutual Fund x Gan.AI: Personalized Videos for Investors

The Customer

HDFC Mutual Fund, one of India’s leading asset management companies, celebrated a significant milestone: 30 years of the HDFC Flexi Cap Fund. Recognizing the importance of this achievement and the trust of their investors, HDFC Mutual Fund sought to deliver a deeply personalized and meaningful message to their investor base.

Website: HDFC Mutual Fund

Industry: Financial Services

The Challenge

To commemorate the fund's 30-year journey, HDFC Mutual Fund aimed to create a memorable experience for investors. The goal was to deliver a personalized message from their CEO and MD, Mr. Navneet Munot, celebrating their partnership and highlighting the fund’s achievements. Given the scale and Mr. Munot's limited availability, HDFC needed an efficient solution to personalize communication without compromising on quality.

The Solution

Using Studio by Gan.AI, HDFC Mutual Fund leveraged the platform's advanced AI capabilities to create 5000+ personalized videos. Each video featured Mr. Munot directly addressing investors by their names, appended with the respectful Hindi honorific “Ji.” The solution allowed HDFC to achieve:

1. Personalized Communication: Each video was customized with the investor's name, delivered with perfect lip-sync and voice modulation to match Mr. Munot’s tone and style.
   
   
2. Scalability with Efficiency: With only one video recording from Mr. Munot, Studio by Gan.AI generated thousands of personalized variations in record time.

Personalized suffixes:

Based on Input of the regional teams of HDFC mutual fund, videos were also segmented to have Mr. Munot say a suffix after calling out the name of the viewer.

Prefixes like: Ji, Bhai, Sir or Da. These prefixes are local to different regions of India, and are terms of addressing someone with familiarity and respect.

Video Script

The personalized video followed this script:

Dear [Name] [suffix], We are happy to share that HDFC Flexi Cap Fund has completed 30 incredible years of wealth creation, and this journey would not have been possible without you. 

Launched in 1995, we began with a promise, a promise to grow together, overcome challenges, and create value for everyone who has put their trust in us.
And your partnership has been the foundation of this process. Together we have turned challenges into opportunities and helped millions achieve their financial goals by multiplying their wealth 188 times.

This shared commitment continues to inspire us to create wealth for every Indian. Here is to 30 years of success and many more to come.

Key Results

1. Enhanced Investor Engagement: The personalized approach made each investor feel valued, strengthening their connection with HDFC Mutual Fund.
   
   
2. Time and Resource Optimization: Mr. Munot’s single recording was transformed into 10,000 personalized videos, saving time while delivering a high-quality experience.
   
   
3. Scalability with Impact: The campaign successfully reached a large audience, aligning perfectly with HDFC's commitment to building trust and long-term relationships.

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