The customer

Havmor Ice Cream Pvt Ltd is a leading ice cream brand in India known for its wide variety of flavors and quality products. Havmor has built a strong presence in the Indian market through its extensive network of distributors and retailers, making it a beloved brand among ice cream enthusiasts.

Website: https://www.havmor.com/

Industry: Food & Beverage | Ice Cream

The campaign

Havmor Ice Cream partnered with Gan.AI to launch a personalized ad campaign targeting their network of distributors and retailers. This innovative campaign aimed to increase engagement and brand affinity among their distribution partners by leveraging personalized video content.

Challenge

The primary goal was to enhance the connection with distributors and retailers, making them feel more valued and engaged. Havmor sought to create a unique and personalized experience to drive sales and strengthen relationships within their distribution network.

Solution

Gan.AI's technology enabled Havmor to personalize their existing television commercial (TVC) ad format. Using a wildly popular TVC ad from the previous year, Havmor shot an additional section for personalization. This new section featured cricketer Hardik Pandya in the same setting and costume as the original ad, saying, "Craving some ice cream? So go to the nearest [name of store] right now and get the tastiest and creamiest Havmor ice creams right now." Gan.AI then generated over 20,000 personalized versions of the ad, each featuring the name of unique individual stores.

These personalized ads were sent to Havmor's network of distributors and retailers, who could use them for their own marketing efforts on platforms like WhatsApp or as targeted social media ads.

Key results

📈 Increased engagement among distributors and retailers

🤝 Enhanced brand affinity within the distribution network

🛒 Boost in sales through personalized advertising

Features used

• AI voice cloning
• AI lip-sync

Delivery method

WhatsApp, Social Media, Bulk export

How it works

1. Havmor's existing TVC ad, featuring Hardik Pandya from the previous year, was expanded to include a personalized call out to the name of the store.
2. AI-personalization: Each ad included the name of a specific store, retailer, or distributor, mentioned by Hardik Pandya. Over 20,000 variations of the ad were generated by Gan.AI
3. These personalized ads were distributed to Havmor's network, allowing stores to leverage the personalized videos for their marketing efforts.

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