Haleon x Gan.AI: Personalized Video Outreach for Enhanced Event Participation

The Customer

Haleon (formerly GlaxoSmithKline Consumer Healthcare) is a global leader in consumer healthcare with a mission to deliver better everyday health with humanity. In India, Haleon operates across key segments like oral care, digestive health, pain management, and vitamins. Iconic brands like Sensodyne, Eno, Crocin, and Centrum are part of its portfolio, aimed at enhancing healthcare accessibility and awareness.

Key Results

• Increased attendee engagement and participation at the HealthNxt event.

• Streamlined communication with personalized invitations for each attendee.

• Strengthened brand perception through innovative use of AI-driven outreach.

Challenge

Haleon’s HealthNxt initiative, launched in partnership with WPP, sought to democratize healthcare in India by addressing systemic barriers like affordability, geographical challenges, and lack of preventive health awareness. The initiative included an event where thought leaders discussed the practical applications of technology to improve healthcare access and education.

To maximize event participation and engagement, Haleon needed a scalable yet personal way to invite key stakeholders, ensuring their message resonated with a diverse audience.

Solution

Haleon leveraged Studio by Gan.AI to create highly personalized video invitations for HealthNxt attendees. The AI-powered platform enabled Haleon to craft videos addressing each attendee by name while maintaining a conversational and professional tone.

The script for the video was designed to build excitement about the event:

0:00: Hi, [name].
0:01: I hope you'll be fantastic.
0:04: And that truly excited about the upcoming event has be in health text.
0:10: We are a little bit wary of just about the consumer to what we can do to digital and deck.
0:18: You want to be hearing from experts and hopefully with all that, you will be able to take off some of the ideas and actually help our consumers live a bit of life all the very best and see you soon.

Using Studio’s technology, Haleon ensured the videos were personalized at scale without compromising quality. The platform’s advanced lip-sync and voice-cloning capabilities made each video feel authentic and engaging.

Campaign Execution

Video Creation: With Studio’s AI, Haleon generated hundreds of personalized videos in minutes. The platform’s voice cloning and lip-sync features ensured seamless execution, saving hours of manual effort.‍

Delivery: The videos were sent as part of an email campaign, featuring a clickable thumbnail that redirected recipients to the personalized invitation video.

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