Google X Gan.AI: Personalizing Event Communications

The Customer

Google for Startups is a leading organization that supports and accelerates startups through its Accelerator: Apps program. The program celebrates innovative founders and new mobile technology solutions, connecting them with industry leaders and investors.

Website: Google for startups

Industry: Tech

The Challenge

For the Accelerator: Apps Graduation Day on December 9, 2024, Google for Startups needed a scalable and personalized communication strategy that could engage both event attendees and startup founders. They aimed to:

• Welcome attendees and startup founders.

• Deliver tailored messages that incorporated individual names (and company names for startups).

• Ensure consistent visual branding using dedicated video landing pages.

The Solution

Google for Startups utilized Studio by Gan.AI platform to personalize for their expansive lists of attendees, startups and their founders. This approach enabled them to :

1. Personalize two sets of videos: one for event attendees and another for startup founders.
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2. Dynamically insert each viewer’s name (and for startups, their company name) into the video content.
   
   
3. Host each video on a branded landing page featuring the Google for Startups logo and a message:
   "See you soon at the Google for Startups Accelerator: Apps Graduation Day!"

Scripts 

For attendees, the video welcomed the viewer, highlighted the significance of the event, and set the tone for networking and inspiration.

“Hi, [name]. Welcome to the Google for Startups Accelerator Apps Graduation Day. It’s a pleasure to have you here with us to celebrate this amazing achievement of graduating startups…”

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For startups, the video congratulated the viewer, acknowledged the hard work, and invited them to share their journey.

"Hi, [name]. We are so excited to celebrate your graduation from the Google for Startups Accelerator Apps program on December 9th. It’s a testament to the hard work and innovation at [company name]...”

Delivery Method

The personalized videos were distributed via unique video landing pages that each participant could access.

Key Results

The project delivered a smooth and effective video experience for a large and diverse audience of over 50 startups and 180+ attendees. Each one receiving a personalized video.

Key outcomes included:

• Enhanced Engagement:
  Personalized videos captured the attention of both attendees and startup founders, making them feel individually welcomed at the event.
  

• Consistent Branding:
  The dedicated video landing pages maintained a professional look that aligned with Google for Startups' brand standards.

• Efficient Production:
  Studio by Gan.AI allowed for rapid creation and customization of videos, despite tight schedules. The project showcased the platform's ability to handle high-volume, personalized content effectively.

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