Deltin x Gan.AI: Personalized Celebrity Videos for Engagement

The Customer

Deltin Casinos, renowned as Asia's largest offshore casino and entertainment destination, is a flagship property of Delta Corp. Located along the Mandovi River in Goa, Deltin Royale combines world-class gaming, luxury hospitality, and live entertainment to create unparalleled guest experiences. Over its decade-long journey, Deltin has consistently innovated to maintain its leadership position in the hospitality and entertainment sectors.

Challenge

Deltin Casinos wanted to elevate its guest engagement strategies to celebrate the New Year and generate excitement for the highly anticipated “Deltin Star Weekend” event in February 2024. With an extensive and diverse clientele, Deltin needed a way to deliver a hyper-personalized experience at scale while incorporating their brand ambassador, actress Tamannaah Bhatia.

The goal was to:

• Deliver personalized New Year greetings to patrons.
• Enhance emotional connection by personalizing both first and second names.
• Set the stage for the exclusive invitation to the Deltin Star Weekend event.

Solution

Deltin Casinos partnered with Studio by Gan.AI, leveraging its AI-powered video personalization technology to craft tailored messages featuring Tamannaah Bhatia. The campaign included:

Script Personalization: The videos personalized both the first and second names of recipients, making them feel deeply connected to the message. For example:

“Hi Arun, wish you and the entire Patel family a very happy new year.”

‍Seamless AI Integration: Studio’s advanced lip-sync and voice cloning capabilities ensured Tamannaah’s experssions and voice remained natural and engaging across all personalized variations.‍

Exclusive Content: The full script included a teaser for the upcoming Deltin Star Weekend, creating anticipation;

“Hi Raj, wish you and the entire Jadhav family a very happy new year. May the coming year be full of shimmer and shine for you. And as we begin the New Year, let me share a small secret with you: Deltin and I have a big surprise in store for you in February. More about that later. Have a happy New Year.”

Campaign Execution

Video Personalization at Scale: Studio by Gan.AI generated thousands of unique video variations in record time.

Phased Rollout:

Phase 1: New Year’s greetings to build rapport and excitement.

Phase 2: Personalized invitations to the Deltin Star Weekend event.

Campaign Performance and Impact

The campaign achieved exceptional results across multiple metrics:

• Achieved a remarkable 70% video view rate

• Generated record-breaking attendance with 7,800 footfalls during the event (highest ever for Deltin)

• Successfully reactivated 16% of dormant/inactive patrons

• Created significant social media buzz as recipients shared videos across their personal platforms and WhatsApp statuses

• Gained additional exposure through various celebrity fan pages, multiplying impressions across social media channels

Client Testimonial

"Big thanks to the talented team at Gan.AI! Their cutting-edge AI solutions helped us re-activate our dormant users and increase our engagement by 87%. The team churned out 15000 videos in 5 days which I have not seen anywhere in the industry with 100% personalization accuracy.

We're blown away by the Gan.AI team's dedication to delivering top-notch results and their passion for innovation! What's even more impressive is that they didn't let the festive period slow them down - they worked tirelessly to create amazing videos for our NYE greeting campaign. Kudos to the team for their hard work and commitment!Thank you and look forward to future collaborations. Cheers"

- Nilesh Joshi, Chief Manager, Delta Corp.

Delivery Method

The project utilized Studio by Gan.AI’s robust API integration and video personalization platform. The technology enabled:

• Quick Turnaround: Thousands of personalized videos were produced and distributed within days.
  
  
• High-Quality Output: Studio’s AI ensured natural lip-sync and voice cloning for impeccable video quality.
  
  
• Efficient Distribution: WhatsApp was chosen as the primary channel, ensuring direct and personal delivery.

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