The Customer

Cardinal SB is a leading senior market insurance brokerage that provides tailored insurance and financial solutions for seniors. The company is committed to innovative marketing strategies that enhance customer engagement and streamline lead generation for its network of agents. Recently, Cardinal SB partnered with Studio by Gan.AI to revolutionize their outreach campaigns by personalizing video communications for survey participants.

Website: Cardinal Senior Benefits

Industry: Insurance and Financial Services

The Campaign - Personalized Video Outreach

Cardinal SB launched a groundbreaking campaign to personalize video communications for individuals who participated in a survey. The campaign aimed to leverage personalized video technology to create engaging and customized interactions with potential customers. By using a single recorded video, Studio by Gan.AI generated personalized variations that incorporated individual details such as name, date of birth, and city location, enhancing the relevance and impact of each communication.

Challenge

The primary challenge for Cardinal SB was to increase engagement and conversion rates by creating a more personalized and interactive customer experience. They needed a solution that would stand out in the crowded insurance market and capture the attention of potential customers. Additionally, they sought to overcome the common issue of carrier filtering in SMS campaigns.

Solution

Studio by Gan.AI provided a robust solution by enabling the creation of personalized video communications. The integration with Cardinal SB's CRM, Go High Level, allowed for seamless generation and distribution of unique URLs for personalized landing pages. These personalized videos were distributed primarily through SMS, ensuring direct and immediate engagement with the audience.

Personalization Included:

1. Name Personalization: Each video featured the customer's name, creating an immediate connection.
2. Date of Birth Mention: Highlighting the date of birth added a personal touch that resonated with recipients.
3. Location Reference: Mentioning the customer's city enhanced the relevance and relatability of the message.

Personalized Landing Pages:

The campaign featured unique URLs for each customer, directing them to personalized landing pages that prominently displayed their information. This approach significantly increased the chances of engagement, as customers were more likely to interact with content that was directly relevant to them.

Key Results

• 📈 Increased Conversion Rates: Achieved the highest conversion day in Cardinal SB's history.
• 🔍 Enhanced Customer Engagement: Personalization led to a significant rise in customer interactions.
• 🚀 Reduced Carrier Filtering: Unique URLs reduced instances of carrier filtering in SMS campaigns.

Features Used

• AI-personalized video creation
• Unique URL generation
• Personalized landing pages

Delivery Method

SMS and email, with SMS being the primary channel due to higher response rates.

How It Works

1. AI-personalized videos: Gan.AI generated personalized videos featuring customer-specific details.
2. Unique URL generation: Each customer received a unique URL leading to a personalized landing page.
3. Data integration with Go High Level: Seamless integration allowed for efficient workflow management and distribution.
4. Automated distribution: Videos were delivered via SMS, ensuring timely and effective communication.

The Results

The personalized video campaign significantly boosted customer engagement and conversion rates for Cardinal SB. By leveraging Studio by Gan.AI's capabilities, Cardinal SB was able to create a unique and impactful customer experience that set them apart in the insurance industry.

"Partnering with Studio by Gan.AI has transformed our approach to customer engagement. The personalized video campaign not only increased our conversion rates but also enhanced the overall customer experience. The ability to create unique URLs and personalized landing pages has been a game-changer, allowing us to connect with our audience in a meaningful way. We highly recommend Studio by Gan.AI for any organization looking to elevate their marketing efforts."

Nicholas Dale, COO, Cardinal SB

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