The Customer

Brigade Group is one of South India's foremost real estate developers with a diverse portfolio encompassing residential, commercial, and hospitality projects. With over three decades of excellence, Brigade Group has consistently delivered innovative and customer-centric solutions, cementing its reputation for quality and trust in the industry.

Website: www.brigadegroup.com

Industry: Real Estate

Overview

To amplify engagement and attendance for their flagship property expo, Brigade Showcase 2024, Brigade Group partnered with Studio by Gan.AI to deliver highly personalized video invitations to over 30,000 prospective attendees. Utilizing cutting-edge AI technology, Brigade Group transformed their outreach strategy, creating a unique and memorable experience for each recipient.

Challenge

Brigade Group sought to make each attendee feel uniquely valued and connected to their flagship event, Brigade Showcase. The primary challenge was to effectively scale this personalized approach to over 30K recipients, ensuring that each invitation not only captured attention but also fostered a meaningful connection that would drive event participation and interest.

Solution

Studio by Gan.AI offered a powerful solution by enabling Brigade Group to personalize video invites efficiently. Mr. Viswa Prathap Desu recorded a single base video and a few minutes of training footage in the same setup. Utilizing state-of-the-art AI models, Studio by Gan.AI seamlessly integrated each recipient's name into the video, ensuring perfect voice cloning and lip sync. These personalized videos were then distributed via Email & WhatsApp.

Personalization:

Recipient’s Name (Voice cloning + lipsync)

• Objective: To create a personalized experience that resonates with each attendee.
• Execution: Each video was customized with the recipient's name, spoken by Mr. Desu, making the invitation feel unique and personal.

Distribution

The personalized videos were sent through Email & WhatsApp, ensuring that each recipient received their invitation through their preferred communication channel.

Results

• 📈 Increased Engagement Rates: The personalized video invitations led to engagement rates, capturing the attention of recipients more effectively than standard invitations.
• 🔍 Enhanced Event Attendance: The unique and personalized approach contributed to a noticeable Highest turnout in last 17 years.
• 🚀 Strengthened Brand Image: Brigade Group showcased innovation and customer-centricity, reinforcing their position as a forward-thinking leader in the real estate sector.
• 💼 Efficient Resource Utilization: The AI-driven solution enabled the delivery of high-quality personalized content at scale without extensive time or resource investment.

Client Feedback

‍"This year's showcase was one of our best yet in terms of walk-ins. The personalized video had a significant impact, driving our existing customers to the event and making a visible difference. Much appreciation to the team for making this happen!"

Pradeep Vijayadev, Deputy General Manager/Head - Digital Marketing, Brigade Group

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