Authentic education x Gan.AI: Engaging signups with personalized videos

The Customer

Authentic Education, founded by Benjamin J Harvey and Cham Tang, is a premier personal development and coaching training company based in Australia. Since its establishment in 2009, it has been dedicated to empowering individuals to turn their passions into successful coaching and speaking careers. Authentic Education’s heart-centered approach has helped thousands of aspiring coaches and entrepreneurs build fulfilling businesses, with its innovative training methods gaining recognition across the industry.

Industry: Personal Development and Education

Founded: 2009, Australia

Website: https://www.authentic.com.au/

Key Results

• Increased Engagement: Personalized video messages from Benjamin J Harvey significantly boosted participant motivation to attend and engage in the live Zoom sessions.

• Enhanced Credibility: The videos reinforced trust in Benjamin's expertise, addressing participant skepticism about online coaching by highlighting his credentials and experience.

• Reduced No-Shows: The personal touch and engaging delivery led to a noticeable reduction in no-shows for the scheduled courses, enhancing overall participation.

The Challenge

Authentic Education faced the challenge of maximizing engagement and reducing skepticism among individuals signing up for their free live Zoom courses. Building credibility and trust with participants was crucial to encourage their active participation and reduce the likelihood of them skipping the live sessions.

The Solution

Authentic Education collaborated with Studio by Gan.AI to create a series of personalized video messages from Benjamin J Harvey, utilizing advanced lip-syncing technology. These videos were designed to make each participant feel personally addressed, building a deeper connection while showcasing Benjamin's credentials to bolster trust in the courses' value.

The Campaign

The personalized videos were utilized on two of Authentic Education’s most popular free courses:

1. "Prosper from Your Passion: Sharing Your Knowledge Online" – This course was designed to help participants turn their passion into an online business.

‍Personalized Message: In the videos, Benjamin J Harvey directly addressed each participant by name, warmly welcoming them to the course with messages like:

"Hey [name], I just wanted to make a quick video to personally welcome you to the Prosper from Your Passion, sharing your knowledge online event."

He also acknowledged their doubts by saying, "If you're sitting there right now and kind of doubt yourself... or you don’t even know what your niche is," reassuring them that the program would guide them to discover their path.

Impact: By sharing his journey and highlighting his credentials as Australia's only two-time AFR award-winning master coach, Benjamin built trust and credibility, addressing any skepticism participants had about their ability to succeed. This personal engagement significantly increased participants' motivation to attend and actively engage in the session.‍‍

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2. "How to Become a Highly Successful Coach" – Aimed at aspiring coaches, this course focused on equipping participants with the tools they need to build a thriving coaching business.‍

Personalized Message: Benjamin's message included a heartfelt welcome, saying,

"Hey [name], I just wanted to make a quick video to personally welcome you to our How to Become a Highly Successful Coach event."

He emphasized the value of the course by highlighting his extensive experience: "For the past 14 years, our mission has been helping regular people just like you to build a fulfilling coaching business, ultimately doing what they love." He also addressed potential doubts, encouraging attendees to believe in their capabilities regardless of experience.

Impact: This personalized approach, combined with Benjamin’s transparency about his own coaching journey and his emphasis on lifestyle over financial gain, helped break down skepticism. Participants felt more assured about the course's value, leading to higher engagement and a reduction in no-show rates for the live sessions.

Production

The videos were produced using Studio by Gan.AI's voice cloning and lip-syncing technology. This allowed Authentic Education to create highly personalized videos at scale, with Benjamin J Harvey's voice and lip movements perfectly synced to address each participant by name. This seamless integration created a compelling, authentic viewing experience that felt like a direct one-on-one conversation.

How It Works

1. Seamless Integration: As participants registered for the free courses, their details were automatically synced with Studio by Gan.AI’s platform.
2. Personalized Video Creation: The platform generated personalized videos with Benjamin J Harvey’s message, perfectly lip-synced to match the specific names of the participants.
3. Direct Delivery: The personalized videos were sent directly to the participants' emails, serving as a warm welcome and an invitation to connect with the upcoming live sessions.
4. Building Trust and Reducing Skepticism: By highlighting Benjamin’s proven track record and genuine passion for coaching, the videos helped dispel doubts and reinforced the participants’ confidence in the value of the courses.

Delivery Method

The personalized videos were strategically delivered via email to maximize their impact on engagement.

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