The Customer

Air India has been the flag carrier airline and the nation's pride since its inception in 1932. It operates a fleet of Airbus and Boeing aircraft to more than a hundred domestic and international destinations.

Industry: Airlines

Website: https://www.airindia.com/

The Challenge

Execute rebranding and announce it as a major event, as part of a multi-million dollar transformation of the former state-run carrier. Redefine the essence of a world-class airline with a distinctively Indian touch, setting a new standard for excellence. To bring Air India back to the forefront of global travel.

The Solution

Create and send personalized video invitations, asking each customer to attend a grand opening event to launch a new chapter in the airline’s 90-year history.

The Campaign

Airlines's CEO Campbell Wilson personally invited each customer to the rebranding event calling them by name and revealing a new logo, branding, and plane livery for Air India.

Variable: @name

Example: Hi @Alice

A personalized web page for each customer

Production

Video recording with Air India CEO Campbell Wilson, who recorded the campaign video and 5-minute footage for AI model training.

How it works

Email campaign to customers.

Delivery method

Email and personalized web pages.

The campaign was delivered via email, containing a personalized GIF, which led to a microsite with a personalized video and meeting scheduler.