Air India x Gan.AI: Personalized CEO Invites for Landmark Rebranding Event

September 4, 2024

The Customer

Air India has been the flag carrier airline and the nation's pride since its inception in 1932. It operates a fleet of Airbus and Boeing aircraft to more than a hundred domestic and international destinations.

Industry: Airlines

Website: https://www.airindia.com/

The Challenge

Execute rebranding and announce it as a major event, as part of a multi-million dollar transformation of the former state-run carrier. Redefine the essence of a world-class airline with a distinctively Indian touch, setting a new standard for excellence. To bring Air India back to the forefront of global travel.

The Solution

Create and send personalized video invitations, asking each customer to attend a grand opening event to launch a new chapter in the airline’s 90-year history.

The Campaign

Airlines's CEO Campbell Wilson personally invited each customer to the rebranding event calling them by name and revealing a new logo, branding, and plane livery for Air India.

Variable: @name

Example: Hi @Alice

A personalized web page for each customer

Production

Video recording with Air India CEO Campbell Wilson, who recorded the campaign video and 5-minute footage for AI model training.

How it works

Email campaign to customers.

Delivery method

Email and personalized web pages.

The campaign was delivered via email, containing a personalized GIF, which led to a microsite with a personalized video and meeting scheduler.

Want to explore how Gan.ai can help you? Book a demo: https://gan.ai/get_started

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