Air India x Gan.AI: Personalized CEO Invites for Landmark Rebranding Event
The Customer
Air India has been the flag carrier airline and the nation's pride since its inception in 1932. It operates a fleet of Airbus and Boeing aircraft to more than a hundred domestic and international destinations.
Industry: Airlines
Website: https://www.airindia.com/
The Challenge
Execute rebranding and announce it as a major event, as part of a multi-million dollar transformation of the former state-run carrier. Redefine the essence of a world-class airline with a distinctively Indian touch, setting a new standard for excellence. To bring Air India back to the forefront of global travel.
The Solution
Create and send personalized video invitations, asking each customer to attend a grand opening event to launch a new chapter in the airline’s 90-year history.
The Campaign
Airlines's CEO Campbell Wilson personally invited each customer to the rebranding event calling them by name and revealing a new logo, branding, and plane livery for Air India.
Variable: @name
Example: Hi @Alice
A personalized web page for each customer
Production
Video recording with Air India CEO Campbell Wilson, who recorded the campaign video and 5-minute footage for AI model training.
How it works
Email campaign to customers.
Delivery method
Email and personalized web pages.
The campaign was delivered via email, containing a personalized GIF, which led to a microsite with a personalized video and meeting scheduler.
Want to explore how Gan.ai can help you? Book a demo: https://gan.ai/get_started
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