How an airline company invited every customer to attend their major event
The Customer
Air India has been the flag carrier airline and the nation's pride since its inception in 1932. It operates a fleet of Airbus and Boeing aircraft to more than a hundred domestic and international destinations.
Industry: Airlines
Website: https://www.airindia.com/
The Challenge
Execute rebranding and announce it as a major event, as part of a multi-million dollar transformation of the former state-run carrier. Redefine the essence of a world-class airline with a distinctively Indian touch, setting a new standard for excellence. To bring Air India back to the forefront of global travel.
The Solution
Create and send personalized video invitations, asking each customer to attend a grand opening event to launch a new chapter in the airline’s 90-year history.
The Campaign
Airlines's CEO Campbell Wilson personally invited each customer to the rebranding event calling them by name and revealing a new logo, branding, and plane livery for Air India.
Variable: @name
Example: Hi @Alice
A personalized web page for each customer
Production
Video recording with Air India CEO Campbell Wilson, who recorded the campaign video and 5-minute footage for AI model training.
How it works
Email campaign to customers.
Delivery method
Email and personalized web pages.
The campaign was delivered via email, containing a personalized GIF, which led to a microsite with a personalized video and meeting scheduler.
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