ADS Equities x Gan.AI: Special Personalized messages from Santa

The Customer

ADS Equities LLC, sought to bring the magic of Christmas to life by creating personalized digital experiences for families. Using Studio by Gan.AI, they launched Messages from Santa, a website where families could purchase custom video messages from Santa Claus as a unique holiday gift. The videos featured Santa addressing children by name, creating a magical and memorable experience.

Industry: Retail and Digital Experiences‍

Service Area: United States‍

Website: messagesfromsanta

Key Results

• Personalized Engagement at Scale: Over 7,500 personalized video messages created, each tailored to the recipient's name and details, bringing the magic of Christmas to families across the United States.

• Improved Video Quality: Advanced voice training reduced robotic tone and enhanced the natural flow of Santa’s messages, contributing to an immersive experience.

• High Customer Delight: A viral video shared on LinkedIn showed a child’s delighted reaction to receiving their personalized message, highlighting the campaign's success in creating magical moments.

The Challenge

ADS Equities LLC wanted to create a personalized, high-quality experience that would bring Santa Claus directly into customers' homes. The main challenge was generating realistic, engaging videos with minimized robotic voice artifacts. They also required a seamless integration with Shopify to automate video generation upon purchase and ensure smooth playback for an optimal customer experience.

The Solution

ADS Equities LLC partnered with Studio by Gan.AI to deliver personalized video messages from Santa, driving engagement and holiday cheer.

• Personalized Video Messages: Using Studio by Gan.AI, six unique video templates were created, each featuring Santa delivering a personalized message with variables like children’s names and desired gifts.

• Seamless Shopify Integration: Studio by Gan.AI was integrated with the Shopify store on messagesfromsanta, allowing for automatic video generation whenever a customer placed an order. This automation saved time and ensured smooth order processing.

• Custom Landing Pages: Personalized videos were delivered through a custom landing page under the subdomain workshop.messagesfromsanta.com, providing a branded and immersive experience for customers.

Campaign Execution

• Customized Messaging: Each video followed a tailored script, with Santa addressing children by name and referencing their desired gifts, creating a festive and personalized experience.

• Optimized Video Generation: Videos not requiring lip-syncing were generated in under 10 seconds, offering customers a seamless experience.

• Playback Quality Improvements: Iterative improvements based on feedback reduced robotic tones and smoothed playback, ensuring a delightful experience for families.

• Technical Integrations: Shopify managed the orders, and a Klaviyo integration ensured personalized video links were sent to customers via email. CSV uploads allowed flexible adjustments to campaign variables.

Delivery Method

The personalized videos were available for purchase on messagesfromsanta. Once generated, videos were shared through a custom landing page under the workshop.messagesfromsanta.com subdomain, providing a cohesive, branded experience for customers.

Video of one of the customer's showing their child the special message from santa: Linkedin

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