Abbott x Gan.AI: Creating meaningful connections with doctors using personalized videos
The Customer
Abbott is a global leader in healthcare, offering innovative solutions in pharmaceuticals, medical devices, diagnostics, and nutrition. With a mission to improve health outcomes, Abbott is committed to raising awareness about critical health conditions such as vertigo, which affects millions in India.
Industry: Healthcare | Pharmaceuticals
Website: www.abbott.com
The Campaign: Personalized Videos Featuring Ayushmann Khurrana
As part of their "Chakkar Ko Check Kar - A Vertigo Awareness Initiative," Abbott sought to personally thank doctors for their tireless efforts in treating patients with vertigo. They partnered with their brand ambassador, Bollywood actor Ayushmann Khurrana, to deliver heartfelt, personalized video messages to healthcare professionals across India.
Abbott’s goal was to engage doctors at scale while maintaining a personal touch. Recording individual videos for each doctor wasn’t practical, so Abbott turned to Studio by Gan.AI to deliver personalized videos that felt both intimate and authentic.
The Challenge
Abbott needed to reach thousands of doctors across India with personalized messages from Ayushmann Khurrana. The videos had to include the doctors' names and sound as though Ayushmann had recorded each message individually. Traditional video production methods would have been time-consuming, inefficient and impossible, so a scalable solution was necessary.
The Solution: Seamless Lipsync and Voice Cloning with Studio by Gan.AI
Studio by Gan.AI provided Abbott with the ability to scale personalized videos without compromising on quality. Using a single recording of Ayushmann Khurrana, Studio by Gan.AI employed advanced lipsync and voice cloning technology to ensure each doctor’s name was pronounced naturally and accurately in Ayushmann’s voice. The end result made it indistinguishable from a video that Ayushmann would have recorded specifically for each individual.
Key Features:
- Voice Cloning & Lipsync Technology: The AI ensured that Ayushmann’s lips and voice matched perfectly when addressing each doctor by name.
- Variables: @doctor_name
Video Script Example:
Each video started with Ayushmann Khurrana addressing the doctor by name and expressing gratitude for their work with vertigo patients:
- “Hello Dr. Randdeep, on behalf of all patients in whose lives you’ve made a difference, especially those with vertigo, thank you for your tireless efforts to improve the lives of others.”
Ayushmann also shared his personal experience with vertigo, reinforcing the importance of the doctors’ contributions and helping to raise awareness about the condition.
Efficient, Scalable Video Production:
Abbott was able to send personalized videos to thousands of doctors without requiring Ayushmann to record multiple versions. Each video was customized with the doctor's name, and the AI-generated lipsync ensured that the pronunciation was indistinguishable from a live recording.
Distribution:
The personalized videos were distributed to doctors via email, ensuring broad reach and accessibility.
Key Outcomes
🚀 Authentic Personal Connection at Scale:
Doctors who received the videos felt personally acknowledged and appreciated for their work. The combination of Ayushmann’s familiar face, personalized greetings, and authentic voice created a strong emotional connection.
⏱️ Efficient and Scalable Production:
Abbott was able to deliver thousands of personalized videos within a short timeframe, thanks to Studio by Gan.AI’s voice cloning and lipsync technology. What would have taken weeks using traditional methods was achieved efficiently and seamlessly.
📈 Increased Engagement and Awareness:
The personalized nature of the videos helped Abbott build stronger relationships with doctors and raised awareness about vertigo in a way that felt personal and engaging.
How It Worked
- Capture: A 10-minute video of Ayushmann Khurrana was recorded, during which his facial expressions, gestures, and voice were captured.
- Personalization: Studio by Gan.AI used voice cloning and lipsync technology to seamlessly personalize each video with the doctor’s name, making it sound and appear as though Ayushmann recorded it specifically for them.
- Video Generation: The AI-generated videos were produced at scale, ensuring that each doctor’s name was correctly pronounced in Ayushmann’s voice.
- Distribution: The personalized videos were sent via multiple channels directly to the doctors across India, ensuring a wide reach.
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