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Why screen recording software falls short (and what we're doing about it)
Have you ever tried explaining a complex workflow over text? Or spent 30 minutes writing an email that could have been a 2-minute video? Yeah, we've all been there.
Screen recording software exploded in popularity when remote work became the norm. Suddenly everyone needed a way to share their screen, show a bug, or walk through a process without scheduling another Zoom call. But if you've used any of the popular tools out there, you've probably hit some frustrating limitations:
- "You've reached your maximum number of videos this month!"
- "Your recording exceeds the 5-minute limit on the free plan."
- "To remove this watermark, please upgrade to premium."
Sound familiar? We thought so. And it got us thinking: why should something as basic as recording your screen come with artificial limitations?
The weird economics of screen recording tools
Most screen recording tools follow the same playbook: offer a limited free tier to get you hooked, then hit you with paywalls when you start using it regularly.
It's like giving someone the first chapter of a book for free, but charging them when they want to find out what happens next. And that approach made sense... a decade ago.
Today, screen recording isn't a luxury feature it's as essential as taking screenshots. So why are we still paying premium prices for it?
Breaking the screen recording mold
When we built the Gan.AI - Free Screen & Camera Recorder, we decided to throw out the old rulebook.
Our Chrome extension for screen and camera recording is completely free. And we don't mean "free trial" or "free with limitations." We mean actually, genuinely free:
- ✅ Unlimited recordings
- ✅ Record up to 30 minutes long videos
- ✅ No watermarks
- ✅ Full HD quality
- ✅ Instant shareable links
- ✅ Personalized landing pages
- ✅ Automatic transcription with AI
Why would we do this? Because we believe screen recording should be as accessible as taking a screenshot or sending an email.
Where most screen recording software stops, we're just getting started
A standard screen recorder gives you a video file or a link. That's it. But in today's world, that's just the default.
What if you could take that screen recording and:
- Personalize it for each viewer by adding their name or company.
- Host it on a fully customized landing page with specific call-to-action buttons for each recipient.
- Generate AI-powered summaries and closed captions that make your content more accessible.
- Scale your outreach from one to thousands with individualized videos.
That's where Gan.AI takes screen recording to an entirely new level.
The recording experience reimagined
Let's talk about what makes our screen recorder difference in practice:
One-click simplicity
Recording your screen should be simple. Click the Gan.AI extension, select what you want to capture, and you're rolling. No account creation is required, no settings to fiddle with.
Webcam flexibility that works
Position your webcam bubble anywhere on the screen, resize it, fullscreen it, or turn it off completely. Our recorder gives you control without the glitches you've experienced with other tools.
Instant processing that doesn't keep you waiting
Other tools make you wait while your video "processes." Ours generates a shareable link almost instantly, so you can move on with your day.
The Loom/Vidyard problem nobody talks about
Popular tools like Loom and Vidyard have done a great job making screen recording mainstream. But let's be honest about their limitations:
The artificial scarcity model
These platforms limit free users to a certain number of videos or minutes per month. But is there a significant cost difference between storing 25 videos and 26? Not really. These limits exist to push you toward paid plans.
The "almost usable" free tier strategy
Free tiers are carefully designed to be just useful enough to get you started, but frustrating enough that you'll eventually pay to remove limitations. It's like a free sample that's intentionally too small.
The feature segmentation game
Basic features like removing watermarks or downloading your videos are paywalled. Just think if Google Docs charged you to download your documents!
Why we've gone unlimited (and why it matters)
We made our screen recorder completely free and unlimited for a few reasons:
Screen recording should be a utility, not a luxury
In 2025, recording your screen is as basic as taking a screenshot. Charging for this capability is like charging for copy and paste.
Users should own their content.
Your recordings are your intellectual property. You shouldn't have to pay to access, download, or share what you've created.
The real value is in what comes next.
The truth? Basic screen recording technology isn't particularly expensive to provide anymore. The real value comes from what you can do with those recordings afterward.
The personalization revolution in video communication
This is where Gan.AI truly shines. Once you've recorded your screen, our Studio platform opens up possibilities that no other screen recorder can match:
From one-to-one to one-to-millions
Record once, personalize for thousands. Our platform lets you create personalized variations of your video at scale without re-recording.
Names matter (a lot)
Research shows that hearing your name triggers unique brain activity. Our personalization engine can automatically insert viewer names into your videos, creating an immediate connection.
Context is everything
Beyond names, Gan.AI can personalize, for example, screenshots, data points, and more based on the viewer's industry, role, or behaviors.
Landing pages that convert
Each video gets its landing page that you can customize with your branding, call-to-action buttons, and additional resources.
Use cases that blow minds (and drive results)
Here's how innovative teams are using gan.ai's screen recording + personalization combo:
Sales outreach that cuts through the noise
The average executive gets hundreds of emails per day. A personalized screen recording that addresses them by name and references their specific company challenges stands out dramatically.
Customer onboarding that feels human
The scale shouldn't mean sacrificing the personal touch. Record your onboarding flow once, then automatically personalize it for each new customer with their name, company, and specific use cases.
Bug reporting that gets fixed
Internal teams use Gan.AI to report issues with crystal clarity. Record the bug, draw on the screen, and send a link that works across all devices. No more "I can't reproduce this issue" back-and-forth.
Training that people complete
Generic training videos are boring. Personalized screen recordings that address viewers by name and demonstrate concepts using their data significantly improve completion rates.
How to supercharge your communication workflow
Ready to transform how you communicate? Here's how to get started with gan.ai:
Step 1: Install our free Chrome extension
Head to this link and add our screen recorder to Chrome in seconds.
Step 2: Record your first video
Click the Gan.AI icon, select your recording options, and capture your screen and camera.
Step 3: Share instantly
When you finish recording, you'll get a shareable link immediately. Send it to anyone.
Step 4: Explore personalization (the mind-blowing part)
Launch Studio to access all your recordings and unlock the ability to personalize landing pages, videos, and more.
What our users are saying
"After trying a few AI-generated video platforms with no success, I found Gan.AI. They have shown to be a far superior offering both in technology and customer service. Truly grateful for all they have done for my business; I will be a customer for life! Thank you Saajan and Gan.AI! 😊”
— Adrian Webb, Senior Loan Officer, Webb Loans
"This is a game-changer for the service industry! Prospects feel truly valued and involved in the process when we send them personalized videos explaining the benefits of being listed on TourHero in detail. With Gan.AI, we save up to 8 hours per week per rep! Their AI is super accurate with the pronunciation of complex names, and we can’t imagine going back to the manual process of recording one video at a time."
— Viren Shetty, COO at TourHero
Ready to experience unlimited screen recording?
Whether you're looking for a better alternative to restrictive screen recording tools or want to explore the possibilities of video personalization at scale, Gan.AI offers a solution that grows with your needs.
Start with our completely free, unlimited screen recorder today, and discover why thousands of professionals are switching to gan.ai for their video communication needs.
Visit studio.gan.ai to get started.
Just better screen recording, free forever.
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