What Are Dynamic Video Ads? How They Boost Engagement.

Are your standard video ads just not hitting the mark anymore? You spend time and budget creating them, but the engagement feels low because everyone sees the exact same message. What if you could automatically tailor your videos to speak directly to individual users, showing them exactly what they’re interested in?

This is what dynamic video ads are made for. They harness the power of AI technology and automation to build personalized video experiences instantly.

Stick around, because this guide breaks down precisely what dynamic video ads are, how they operate, the advantages they offer, where they work best, and the steps to implement them yourself. You'll see how they can sharpen your video marketing efforts.

What Exactly Are Dynamic Video Ads?

So, what's the core idea behind dynamic video ads? Think of them as smart, adaptable video messages (a powerful video format). Instead of pushing out one single video file, you use data insights and clever automation to construct personalized dynamic video content for each person who sees it, all happening in real time.

This stands in sharp contrast to traditional static video ads, which present the same content to every viewer regardless of who they are or what they like. Dynamic video ads work differently. They contain various interchangeable elements - things like specific scenes, tailored text overlays, or unique calls-to-action (CTAs). The platform automatically swaps these dynamic elements based on information it knows about the viewer, such as their location, recent activity, demographic details, user behavior, or past buying patterns. It’s video that truly adapts, creating a more personalized experience.

Key Features: How Do Dynamic Video Ads Work?

Understanding what they are is one thing, but how do dynamic video ads actually pull off this real-time adaptation? It boils down to a few core capabilities working together:

Unmatched Personalization

At the heart of dynamic ads is AI. This technology analyzes available user data - either available publicly like geo-location or names and other personalizing info fetched from your CRM – to customize the video creatives specifically for individual users.

For instance, if someone tried to checkout with blue running shoes on your site, a dynamic video ad could automatically feature those exact shoes, maybe even highlighting a current promotion for them if they forgot to click the final buy button.

It’s about showing people relevant content they actually care about, creating a truly personalized experience.

Scalability Through Automation

Manually creating unique videos for thousands of potential customer segments or audience segments? That's just not feasible.

Dynamic video ad platforms like Gan.AI use creative automation to solve this, making it possible to deliver personalized ads at scale. You set up a core video, connect your data feeds, and Gan.AI automatically generates potentially thousands (or even millions) of unique video variations.

This automated process makes creating personalized video vastly more efficient and cost-effective compared to old-school manual editing workflows and long creative production timelines.

Flexible, Interchangeable Elements

Think of dynamic videos like building blocks made from your creative assets. You don't need entirely new videos to tweak your message. Instead, you can easily swap out specific components – different creative assets like text overlays, images, video in video clips, or calls-to-action – within your master template. This flexibility is fantastic for A/B testing different creative elements to see what resonates best with various audience segments.

Omnichannel Reach

Your audience isn't confined to one place, and your dynamic videos shouldn't be either. These ads are designed for distribution across the digital channel. You can deploy them effectively on major social media platforms like Facebook and Instagram, run them on video platforms like YouTube, or send them directly to recipients with personalized thumbnails and dedicated landing pages for your dynamic video ads.

The goal is consistent, relevant messaging wherever your audience spends their time.

Real-Time, Data-Driven Adjustments

Dynamic doesn't just mean personalized at the start; it means staying current. Gan.AI can integrate directly with a product catalog databases or feeds like Shopify for eg. This connection allows the ads to automatically update crucial information like pricing changes or current stock levels right within the video ad content.

Checkout how Amazon utilized Gan.AI to create dynamic video ads for Prime Day!

Why Your Business Needs Dynamic Video Ads: Top Benefits

So, integrating these smart ads into your strategy offers some powerful advantages. Here’s what you stand to gain:

• Skyrocket Engagement Rates: When ads feel directly relevant to the viewer, they naturally pay more attention. Personalized content simply cuts through the noise better than generic messages, leading to higher interaction and a more engaging advertising experience.

• Boost Conversion Rates: Showing the right product or message to the right person at the right time smooths the path to action. Tailored personalized videos encourage viewers to click, sign up, or make that purchase, improving conversion rates.

• Achieve Greater Cost Efficiency: Forget manually editing dozens of video versions. Video ad automation handles the heavy lifting of creating variations, drastically reducing production time and associated costs.

• Enhance Overall Campaign Performance: With real-time data feeding creative optimization efforts and the ability to A/B test elements easily, you can continuously refine your ads to ensure the most effective combinations reach your target audience(s), improving your ROI from your dynamic video campaign.

Top Use Cases: When to Leverage Dynamic Video Ads

Dynamic video ads excel in specific marketing scenarios. Consider deploying them when you're focused on:

• Smarter Retargeting Campaigns: Reconnect with people who've already visited your site or interacted with your brand. Show them dynamic video ads featuring the specific products they viewed or relevant content related to their past behavior.

• Powerful Geolocation-Based Advertising: Tailor your video creative automatically based on the viewer's current location. This works brilliantly for promoting local events, highlighting nearby stores, or running hyper-local awareness campaigns.

• Optimizing Your Full Marketing Funnel: Don't rely on one video for every stage. Create dynamic variations suitable for different points in the customer journey, moving potential customers smoothly from initial awareness through consideration to conversion.

• Running Effective A/B Tests: Want to know which visual grabs more attention or which headline drives more clicks? The flexibility of dynamic elements makes it simple to test multiple ad variations simultaneously to pinpoint the most impactful creative choices.

Getting Started: How Are Dynamic Video Ads Created?

Ready to give dynamic video ads a try? it's very easy to do so with Gan.AI, the dynamic ad creation process generally follows three core steps:

Step 1: Set Up Your Base Video

First, you design the foundation of your video. This base video includes the core video structure and identifies the specific areas – like text overlay, scene backgrounds, subtitles, and actor script for lip-sync – that will change based on data. Think of it as creating a blueprint with designated placeholders for personalization.

Step 2: Integrate Your Data Source

Next, you need to connect your template to the information that will drive the personalization. This usually involves linking it to a data feed, like your product catalog (for e-commerce) or a customer database (CRM) containing relevant user details and behavioral insights. Gan.AI's seamless integration allows you to pull the right information for each viewer from across 15+ apps.

Step 3: Automate and Deploy with DCO Platforms

Finally, Gan.AI takes over. The platform uses your video and connected data to automatically generate all the necessary video variations on the fly. And also handles the deployment across your chosen ad channels.

Choosing the right platform partner really simplifies managing this creative automation and ensures smooth delivery of your personalized campaigns.

Understanding the Impact

Dynamic video ads represent one type of marketing tool available within the digital advertising space. Like many marketing technologies, they leverage data inputs and automation capabilities.

Businesses often explore various advertising methods to see how different tools might fit into their overall marketing mix. Evaluating how specific ad formats perform requires looking at campaign goals and results.

These kinds of video ads utilize technology to assemble different creative elements based on certain data points. Understanding how they function helps marketers consider their potential applications within their wider digital marketing strategy.

Wrapping up

As we've seen, dynamic video ads offer a potent mix of deep personalization and efficient scalability. They help you capture audience attention, drive meaningful engagement, boost conversion rates, and make better use of your production budget.

By automatically tailoring dynamic video content to individual viewers based on real-time data, you move beyond generic messaging and create truly relevant user experiences.

Ready to harness the power of personalized video? See how Gan.AI makes creating dynamic video ads effortless.