Top 20 Real Estate Influencers Transforming the Market

More buyers, sellers, and real estate investors look for online videos to learn about the market and find trusted realtors. Many agents and property influencers have launched YouTube channels to share educational content, property tours, and marketing strategies that spark an engaged audience.

In this post, we will:

• Introduce 20 top real estate influencers who have made a name for themselves

• Examine how they use video content and real estate listings to stand out

• Show you marketing investments you need to make for your business

• Share key video hacks, including how tools like Studio by Gan.AI can help

Our goal is to show you how these property influencers transformed simple listings into amazing channels with thousands of subscribers. You will learn how to apply their tactics to your own residential transaction pipelines and scale your video production.

Are Real Estate Influencers Reshaping the Industry?

Yes. A real estate influencer offers more than flashy tours. These Video Influencers:

• Teach key aspects of the real estate game

• Share unfiltered opinions on deals, financing, and personal finance

• Provide deep dives into topics like market updates or estate digital marketing

• Draw in a loyal, engaged audience who trust their advice direct

They also help shape how many professionals and agents approach the market. Their online videos bridge knowledge gaps by showing success stories, cautionary tales, and step-by-step methods for flipping, wholesaling, or representing high-end properties.

1. Grant Cardone

Grant Cardone built his name by closing massive real estate Deals and scaling fast. He talks about building a business that leads to financial freedom. His channel offers Actionable advice on large-scale multi-family projects and clever marketing strategies.

Focus:

• Massive deals

• Bold estate digital outreach

• Property ownership at scale

Why Watch: Grant’s direct style inspires real estate investors who want to think big. He highlights an approach that aims for growth instead of small wins. Viewers learn that a strong mindset can help them conquer the real estate industry.

2. Barbara Corcoran

Barbara Corcoran delivers a personal touch in everything she does. She built her real estate business from a modest start and rose to the top of an affluent audience in New York. She speaks openly about brand-building, negotiation, and working with agency professionals.

Focus:

• Branding for agents

• Negotiation tactics

• Personal stories from years in the market

Why Watch: Barbara’s calm confidence and unfiltered opinions build trust. Real estate professionals see her as a mentor who combines empathy and smart planning. She also stresses the importance of marketing tool usage and creative thinking.

3. Ryan Serhant

Ryan Serhant is known for listing high-end properties and filming quality over quantity content that captures an engaged audience. He places emphasis on top-tier real estate photography, curated property tours, and direct communication with luxury real clients.

Focus:

• High-end properties

• Quality settings in production

• Big-picture marketing strategies

Why Watch: Viewers appreciate Ryan’s deep dives into the real estate experience and his path to success. He reveals how to close deals with affluent clients by combining strong visuals with data-driven negotiation.

4. Fredrik Eklund

Fredrik Eklund brings high energy to his videos. He carved out a niche in luxury real estate and used Social Media to create an engaged audience. Fredrik believes in forging real connections and paying attention to detail.

Focus:

• Luxury Real Estate

• Personal brand building

• Relationship-driven outreach

Why Watch: He shows how an agency team can become a powerhouse by combining personal touch communication with estate digital strategies. Fredrik’s style proves that a bit of charisma can push you far in the real estate market.

5. Josh Altman

Josh Altman has built a brand around closing massive deals in cities like Los Angeles. He specializes in marketing strategies for high-stakes listings, focusing on results. He teaches real estate investors to maintain composure even when millions of dollars are on the line.

Focus:

• Large-scale negotiations

• Real estate investor tips

• Calm, goal-oriented mindset

Why Watch: Josh offers practical ways to analyze deals, handle pressure, and stand out. He stresses the need for consistent lead follow-up and a willingness to adapt in a fast-paced real estate industry.

6. Jake Leicht

Jake Leicht is a go-to for those starting out. He shares Real Estate Video Influencers who inspire newbies to jump in and learn real estate investment tips. He also breaks down real estate exams, early budgeting, and estate digital outreach.

Focus:

• First-time investment steps

• Personal finance basics

• Residential transaction guidance

Why Watch: His approachable tone helps viewers conquer fears of getting into real estate. He believes that slow, steady progress can build career success in the real estate market.

7. Jordan Cohen

Jordan Cohen, an agency expert, excels in high-end properties. He sees the power of amazing channels on Social Media and real estate videos for showcasing large listings. Jordan’s approach highlights synergy between an agency team and a strong brand image.

Focus:

• High-profile listings

• Agency professionals at work

• Eye-catching marketing tool use

Why Watch: Jordan’s emphasis on marketing strategies and consistent quality drives real results. He often discusses how to connect with the right buyers through targeted online videos and personal networking.

8. Enes Yilmazer

‍Enes Yilmazer taught many real estate investors how to showcase homes in a catchy way. He conducts walk-throughs with his camera man and interviews architects to understand the vision behind the magnificent homes. Enes' content ranges from properties to other luxury big ticket items.

Focus:

• Flipping undervalued homes

• Personal discipline

• Online courses that guide novices

Why Watch: Enes Yilmazer's content is significantly long and still manages to engage viewers and garner views. The ability to hold viewer attention with commentary and cinematography is quite rare.

9. Tony Giordano

Tony Giordano advises real estate Youtubers on estate digital methods. He covers how to use Social Media to connect with new leads, how to polish real estate videos, and how to keep an audience breakdown in mind when posting content.

Focus:

• Digital marketing tactics

• Social Media lead generation

• Real estate influencer partnerships

Why Watch: Tony shows how online presence can open doors that older methods overlook. He also helps real estate agents nurture a pipeline with consistent, high-value videos and direct calls to action.

10. Graham Stephan

Graham Stephan fuses personal finance with real estate. He explains how saving money and investing early can lead to financial freedom. His YouTube channel features real estate deals, cost breakdowns, and interviews.

Focus:

• Budgeting and personal finance

• Real estate investment tips

• Logical approach to deals

Why Watch: Graham breaks down numbers for viewers, removing guesswork. He also spots trends and offers calm commentary on the real estate market. His data-first method attracts both newcomers and seasoned pros.

11. Ricky Carruth

Ricky Carruth is a real estate coach who stresses relationships. He says consistent communication, genuine care, and a personal touch can turn a single sale into steady Career Sales over time. He offers free sessions and direct Q&A formats.

Focus:

• Long-term client loyalty

• Service-based real estate business

• Consistent prospecting

Why Watch: Ricky’s approach helps real estate professionals focus on people rather than pure numbers. He reminds viewers that each residential transaction can spark referrals and repeat clients if done right.

12. Clayton Morris

Clayton Morris makes real estate investing accessible to the average person. He explains that you can profit from out-of-state properties by trusting property managers and conducting thorough research. He uses step-by-step videos to remove confusion.

Focus:

• Out-of-state real estate deals

• Clear ROI calculations

• Building passive income

Why Watch: Clayton’s straightforward style and simple guides resonate with viewers who crave clarity. He also shares how to create real estate Contact networks in distant markets.

13. Peter J. Ancona

Peter centers on breath taking house tour content for new agents and property investors. He breaks down features, architecture, location and price in his vidoes. His inviting personality makes complex topics easy to grasp.

Focus:

• Real estate photography

• Negotiation fundamentals

• Plain-English video tips

Why Watch: Peter appeals to younger audiences who want fresh perspectives. He also discusses the importance of an engaged audience on Social Media for faster growth.

14. Chad Carroll

Chad Carroll handles luxury real listings with high standards. He believes in thorough presentations, from real estate photography to quality settings for video tours. Chad also does deep dives into the financial side of high-end properties.

Focus:

• Luxury Real Estate

• Cinematic property tours

• Relationship-building with affluent clients

Why Watch: His channels demonstrate how branding, preparation, and well-crafted online videos can make a property shine. He also reveals how a real estate agent can enter high-end markets through strategic marketing.

15. Alex Saenz

Alex Saenz focuses on wholesaling and flipping for those with limited funds. He shows that real estate deals do not require massive budgets to turn a profit. Alex teaches viewers to spot undervalued properties and connect with motivated sellers.

Focus:

• Wholesaling strategies

• Simple property analysis

• Fast results with minimal capital

Why Watch: Alex inspires real estate professionals by proving that you do not need big money to start. He also supports estate digital tactics for lead generation, encouraging watchers to keep marketing simple and direct.

16. Tracy Tutor

Tracy Tutor commands major listings in upscale neighborhoods. She demonstrates the value of collaboration, forming an agency team that can handle staging, showings, and negotiations. She also credits real estate influencer partnerships for expanding her reach.

Focus:

• Luxury Real Estate sales

• Agency team coordination

• Annual Sales growth

Why Watch: Tracy’s videos remind you that calm confidence helps in big-money transactions. She shows how to manage complicated deals while keeping the client relationship intact.

17. Tom Ferry

Tom Ferry is a well-known real estate coach who covers lead generation, scripts, and daily habits. He gives real estate professionals advice for entrepreneurs who want to systematize their business. His channel features step-by-step tutorials for better listing presentations.

Focus:

• Structured coaching

• Productivity methods

• Online courses for deeper skill-building

Why Watch: Tom’s no-nonsense approach outlines how to handle calls, set appointments, and maintain a strong pipeline. His methods help real estate agents see real improvement without guesswork.

18. Tony Robinson

Tony Robinson focuses on real estate investment tips for those seeking financial freedom. He covers different strategies such as house hacking, flipping, and short-term rentals. He keeps it simple, so watchers feel ready to jump in.

Focus:

• Real estate game expansion

• Real-world examples

• Setting clear goals

Why Watch: Tony shares practical stories that lower the intimidation factor. He ties each strategy to personal finance steps, showing how real estate can help with long-term wealth.

19. Matt Altman

Matt Altman joins his brother Josh in closing massive deals. He takes on the organizational side of big transactions, highlighting how an agency team can collaborate without stepping on toes. Matt also speaks about marketing tool integration.

Focus:

• Large listings in competitive markets

• Smooth teamwork

• Estate digital marketing approaches

Why Watch: Matt’s content shows how agents can share tasks and combine different strengths. His approach inspires real estate agents who want to scale up and handle more listings.

20. David Dodge

David Dodge centers on smaller flips and wholesaling. He believes in starting where you are, even if that means working on a tight budget. He breaks down the process of locating, inspecting, and reselling properties for profit.

Focus:

• Low-cost deal-making

• Transparent case studies

• Personalized steps for new investors

Why Watch: David’s personal touch and real estate experience offer viewers a clear blueprint. By highlighting practical examples, he reduces the fear of getting started.

Notice Something in Common?

All these real estate Youtubers recognize the power of real estate videos for a video-first marketing philosophy. They:

• Engage viewers with educational content and personal stories

• Embrace estate digital approaches, like Social Media promotions and online courses

• Show behind-the-scenes elements or unfiltered opinions about Real Estate Deals

• Keep their brand visible with a steady flow of fresh content

They also connect with their audience in ways that build trust. Many rely on real estate influencer partnerships, cameo appearances, or interviews to expand their networks. This keeps their channels exciting, and it positions them as authorities in the real estate industry.

Master Video Content

The real estate market is competitive. Mastering online videos can place you far ahead of agents who avoid modern marketing strategies. By producing real estate content that speaks to your niche—be it wholesaling or Luxury Real Estate—you can create an online presence that drives leads.

‍Studio by Gan.AI can help you reach more people with less time spent on post-production. Its AI-driven features allow you to add personalized elements, like viewer names or property details, into each video. This personalization fosters a sense of connection and encourages viewers to stick around.

Videos in Real Estate: The Niche Advantage

Different niches appeal to different viewers. If you aim at first-time buyers, create educational content about financing and the residential transaction process. If you target an affluent audience, highlight the luxury real touches in each listing. By focusing, you will attract an engaged audience who appreciate your specialized knowledge.

You can also produce online videos about:

• Market updates for your local area

• Advice for entrepreneurs who want to flip properties

• Step-by-step tutorials on negotiating a contract

This variety helps keep your channel fresh and positions you as an agency expert who can speak on many parts of the real estate business.

Curiosity Drives Engagement

Grab attention in the first 10 seconds. Hint at what viewers will discover. If you have a property with a standout feature, reveal it as a teaser. If you have a shocking stat about the real estate game, mention it. This drives watch times higher because people stay to learn the hidden secret.

Stand Out with a Personal Touch

Offer something unique. If you excel at real estate photography, show your process. If you make deep dives into personal finance, keep it simple but solid. Potential subscribers need a reason to pick your YouTube channel over another. That reason often stems from your distinctive style or deeper expertise.

Overcome Your Camera Fear

Many real estate agents avoid video editing or filming because they dislike seeing themselves on screen. The solution: practice short clips, watch them, and note improvements. You will grow more comfortable each time. You can also start with voice-over tours if on-camera presence feels too intimidating.

Key Takeaway for Realtors

Real Estate Video Influencers have tapped into something big: a simple video can build trust faster than text alone. Whether you are pushing for Annual Sales records or learning how to start a small wholesaling venture, a consistent video strategy can transform your agency.

Follow the examples of Grant Cardone, Barbara Corcoran, Ryan Serhant, and others:

• Post regular educational content in plain English

• Highlight real success stories and property tours

• Use a personal touch to connect with viewers

• Lean on tools like Studio by Gan.AI to scale efforts

The real estate industry rewards those who adapt. By launching (or improving) your YouTube channel, sharing realistic market updates, and giving thorough property tours, you will become a trusted resource. Over time, you will see an engaged audience form around your brand, driving new leads and stronger conversions in the market.

Honorable Mentions

While we covered 20 key figures, there are many more real estate Youtubers who share valuable content. Honorable mentions include smaller creators who show local neighborhoods, online videos of fixer-uppers, or niche marketing strategies for unusual properties. By exploring multiple channels, you might discover fresh ideas to integrate into your own approach.

Stay open, keep learning, and enjoy the journey. Your path to success might start with one simple video that sparks someone’s trust and leads to a new client.

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