How to Get Your Sales Team Onboard with Video Prospecting

Convincing your sales team to embrace video prospecting can be a game-changer, but only if everyone is on board. Sales professionals often stick to their routines, and introducing something new like video prospecting can feel like a disruption. This guide will help you encourage even the most skeptical team members to see the value of video and integrate it into their workflow using Studio by Gan.AI

Studio by Gan.AI makes video prospecting easier and more effective, allowing sales teams to create personalized, AI-driven videos at scale. By automating key aspects of video creation and personalization, Studio empowers sales reps to connect with prospects in a meaningful way without the typical barriers of time or technical expertise.

How to Roll out Video Prospecting to Your Team

Some sales reps intuitively grasp the power of video prospecting. They recognize that prospects are becoming increasingly hard to reach, and leveraging video is a powerful way to cut through the noise. Perhaps some on your team are already using it successfully—if so, that’s a great starting point. Their success stories can create momentum that encourages more team members to try out video for themselves.

However, many salespeople thrive on routine. They follow what works, repeating steps that lead to results. Anything new, even if it promises greater success, might feel like an unnecessary disturbance to their process. Sales teams often operate under intense pressure to meet quotas, and the fear of disrupting a proven formula can make them resistant to change. The key is to have a structured rollout strategy that shows exactly how video prospecting with video, can enhance, rather than disrupt, their workflow. By presenting video prospecting as an enhancement that integrates seamlessly into existing processes, you can alleviate the fear of change.

To seamlessly blend in with any sales workflows, Studio by Gan.AI natively integrates with a host of CRMs, and scheduling tools like Calednly, and Studio’s Chrome extension also supports recording/embedding videos in Gmail directly as well. Studio ensures that sales reps have everything they need to create engaging content quickly.

Why Video Prospecting Should Be Part of Your Sales Process

Sales teams work best when they communicate openly. Tips and tactics spread like wildfire, creating a culture where everyone benefits from shared success. A great email strategy, for instance, evolves as the team adopts, adapts, and refines it based on real results. Video prospecting should be no different. It’s not just about adding another tool; it’s about improving the way your team connects with prospects and clients.

A solid plan with clear expectations and best practices is essential to get your team started on the right foot. The more structured and supportive the introduction, the better the chances of successful adoption.

Salespeople know video can improve response and close rates, but without a structured rollout, the benefits can get lost in a sea of skepticism. To maximize impact, you need to make a case for video adoption that’s not just convincing—it’s compelling. Highlight specific examples, share data-driven results, and provide hands-on demonstrations to show how video prospecting can make their jobs easier and more productive. When they see evidence of increased response rates and more meaningful connections, the resistance often fades away.

This will be surprisingly easy to do with Studio’s comprehensive analytics page. It provides all the information you need to show the success of your personalized video outreach campaign to your colleagues and get them to try it out as well!

Top-Down vs. Bottom-Up: Approaches to Video Prospecting Adoption

There are two main strategies for integrating video prospecting: from the top-down or the bottom-up. Either can work, and both can be effective depending on your sales culture. The best approach might even be a combination of both, tailored to the specific dynamics of your team.

Bottom-Up Approach
One way to drive video adoption is by creating exclusivity. If something feels like a privilege, people will want it. By choosing a couple of lower-performing reps to trial video prospecting providing training and resources, and letting them showcase their success, other team members will likely become eager to participate. When those initial users demonstrate noticeable improvement, it sparks interest and desire among top performers to gain the same advantages. This approach also builds internal case studies—real examples that show video’s effectiveness in your specific sales environment.

Creating a sense of exclusivity can be a powerful motivator. If other reps see their colleagues getting ahead and closing more deals because they’re using video prospecting with Studio by Gan.AI, they won’t want to be left behind. This peer-driven motivation can be one of the most effective ways to ensure widespread adoption. It’s about making video something that the entire team aspires to use because they see it as a valuable asset.

Top-Down Approach
Alternatively, leadership can cultivate a culture of video prospecting by implementing standards across the board. This might mean getting everyone started for free with Studio by Gan.AI, establishing a library of example videos, and setting requirements for using the tool. Incentives like competitions, and recognition, can effectively motivate your sales team. When video becomes a core part of the company’s sales strategy, it’s easier for reps to see its importance and prioritize learning how to use it effectively.

To change the behavior of a sales team, especially when traditional methods still produce results, you need a blend of compelling data and anecdotal evidence. Create space for early adopters to demonstrate their success and use that as a proof point for the rest of the team. The combination of leadership-driven initiatives and peer-driven motivation creates a well-rounded approach that can help overcome initial resistance.

If you’re trying to convince upper management to make video prospecting part of your sales process, lead by example. Send personalized video messages to them showcasing its benefits using Studio by Gan.AI. Use humor and consistency to highlight how much more effective video can be for common sales scenarios. When management sees the real-world benefits—like improved engagement, more efficient communication, and faster deal cycles—they’re more likely to support broader adoption across the team.

The Benefits of Adopting Video Prospecting with Studio by Gan.AI in Sales

Why should your sales team give video prospecting a shot? Here are just a few reasons:

• Greater visibility: Emails featuring video receive three times more responses than text alone. The visual element makes your message stand out in a crowded inbox, helping your communication rise above the noise.
  
  
• Stronger relationships: Video allows for a more personal connection, even at a distance—it’s the next best thing to face-to-face. Prospects can see your facial expressions, hear your voice, and get a sense of your personality, which builds trust and rapport more effectively than text alone.
  
  
• Clearer communication: Visual and verbal elements help simplify complex messages. Instead of relying on lengthy emails that may be misunderstood, video allows you to explain details with the added context of tone and visuals.
  
  
• Time efficiency: Higher response rates mean more conversations and fewer follow-ups. Video can also save time by allowing you to address multiple points in a single message, reducing the need for back-and-forth emails.
  
  
• Accelerated deal cycles: A screen share video can quickly clarify complex points and push deals forward. By demonstrating a product or answering questions visually, you reduce misunderstandings and move prospects through the pipeline more efficiently.

Studio by Gan.AI offers features that make all these benefits even more accessible—from AI-built custom landing pages, seamless voice & lipsync personalization to advanced analytics that provide insights into viewer engagement. Leading organizations have already seen impressive results using video prospecting for sales. For instance, companies like Zapier and Salesforce have witnessed increased engagement, shorter deal cycles, and improved close rates. Video is no longer a “nice to have”—it’s becoming an essential part of effective sales outreach.

Getting Video Prospecting Adoption Right: Real-Life Examples

Video prospecting works—and there’s proof. For example:

• TourHero: Reached out to inbound leads who filled a form on their website with personalized videos. They witnessed a 5X increase in meetings book and a 3X reduction in time spent for outreach.

• Hollow Tree: Sent personalized videos to hundreds of busy medical practitioners to inform them about group disability information policies that are available to them.

• Toddle: The founder recorded a single video and personalized it using Studio, adding it to their outreach sequence to automatically send a personalized video to new prospects.

• Cardinal SB: To convert leads acquired from an incentivized survey, the team sent videos with personalized landing pages to the leads. Recorded their single highest day of conversions with personalized outreach.

• Practice promotions: Reached out to location specific medical practices with dynamic personalized graphics, showcasing how their offering can boost digital visibility.

These case studies illustrate how companies that embrace video prospecting with Studio by Gan.AI are thriving. By providing clear expectations and tools to succeed, you can help your team unlock the full potential of video prospecting. The key is not only to introduce video but to support its use with proper training, real-life examples, and consistent encouragement.

Kickstarting a Culture of Video Prospecting with Studio by Gan.AI

For those reps who may be hesitant to adopt video prospecting, time and repeated success stories will eventually bring them around. But if you’re looking to accelerate that shift and prevent any skepticism from derailing your efforts, start with a strong, deliberate rollout—whether that’s starting from the top or empowering individuals to lead from the bottom. By fostering a supportive environment and making video a team-wide priority, you can help even the most reluctant salespeople see its value.