The Prevalence of Hinglish in Urban India: A Data-Driven Exploration

Walk around any Indian city, and you’ll likely hear people talking in a mix of Hindi and English—Hinglish. It’s not just casual or trendy anymore. Hinglish is a full-fledged way of communicating, blending local flavor with global vocabulary. This isn’t limited to daily life; it’s seeping into the workplace, advertising, and customer service. So, how big has Hinglish really become? Let’s unpack the numbers and explore why code-mixed tech, like Myna-mini, is turning out to be a game-changer for businesses wanting to connect with India’s urban crowd.

Why Hinglish Has Stuck Around

A Brief History

Think back to the British colonial period, when English was introduced here. Over time, it mixed with Hindi, creating a language that worked better for Indians—easy, flexible, and expressive. Hinglish was born, and it didn’t just disappear. It grew, especially in cities, where people wanted a way to switch smoothly between global and local worlds.

The Everyday Feel of Hinglish

For many city-dwellers, Hinglish isn’t just about words. It’s about comfort. It’s why people can say, “Arey, kal ka plan kya hai?” and feel instantly understood. This language has a rhythm and a warmth that pure English or Hindi just doesn’t have. It’s practical, emotional, and most of all, it fits.

Hinglish in Daily Life: How Common Is It, Really?

The Stats Behind It

Numbers tell us a lot. The New York Times reports over 350 million urban Indians use Hinglish regularly. On social media, it’s exploded—up 2% YoY between 2022 and 2024 according to research by IIT Delhi. Young people especially are drawn to Hinglish for texts, memes, and social media. It’s just how they talk.

Where Hinglish Shows Up Most

You see it in WhatsApp chats, Bollywood movies, and even in ads. Brands aren’t just noticing; they’re using it to connect better. Think about Pepsi’s “Har ghoont mein swag” campaign—it sounds way cooler and more relatable than plain English. This language speaks to the heart, and brands are tapping into that.

Everyday Hinglish Phrases

You’ll hear things like “Kal ka scene kya hai?” or “Tu chill maar yaar.” It’s not just slang; it’s a way of connecting. These phrases bring out a friendly tone that makes people feel close. That’s why it’s such a natural fit for daily conversations.

Hinglish at Work: Yes, It’s Happening There Too

A Shift in Professional Spaces

A while back, English was the rule in most offices. But these days, many workplaces are embracing Hinglish, especially when they need to connect with clients. A Cambridge English report states that in BRICS countries where English isn’t the first language, a blend of local + English languages is used in over 2/3 of professional settings. 

Better Customer Experiences with Hinglish

Using Hinglish in customer support is paying off. Haptik highlights that multilingual chatbots, including those supporting Hinglish, can enhance customer engagement and satisfaction by communicating in customers' preferred languages. It feels more relatable, more like a real person. For customers, hearing Hinglish sounds familiar—it’s like talking to a friend, not a faceless rep.

When Hinglish Is a Perfect Fit (and When It Isn’t)

Of course, Hinglish doesn’t work everywhere. Finance and law sectors still lean on formal English, but in retail or hospitality, it’s ideal. For these fields, using Hinglish adds a touch of warmth, making interactions more relaxed and trustworthy.

The Role of Code-Mixed Voice Tech

Standard TTS Isn’t Enough

Traditional TTS systems weren’t designed for Hinglish. They can sound robotic or mess up pronunciations. Plus many don't support mixing 2 languages to generate an output. This makes Hinglish conversations sound forced, losing that natural flow people are used to. That’s where code-mixed tech steps in.

What Myna-mini Brings to the Table

Myna-mini by Gan.AI changes the game here. Unlike standard TTS, Myna-mini is tailored for multilingual output. It manages to blend these 2 or even more distinct languages seamlessly matching their rhythm and tone, sounding more human and realistic. This makes it a great fit for businesses that want to reach audiences with the voice of real Hinglish.

Real Applications for Myna-mini

• Customer Service: Imagine calling a helpline that responds in Hinglish. It’s instantly more welcoming, making users feel at home.

• E-commerce: Voice assistants for shopping sites can now sound more relatable, providing recommendations that feel conversational.

• Accessibility: Myna-mini can help people who rely on TTS but prefer Hinglish, making it easier for them to navigate information.

Why Hinglish TTS Makes an Impact

A Language That Feels Personal

People are more likely to connect when they hear Hinglish. It’s friendly and familiar, which helps build trust. Companies using Hinglish in voice tech aren’t just communicating; they’re bonding with their audience.

Inclusive Tech for a Diverse Audience

Not everyone in India is fluent in English or Hindi alone. For many, Hinglish is their everyday language. Myna-mini’s code-mixed TTS provides a voice that makes sense to them, creating a more inclusive experience for all.

The Business Edge of Hinglish

For companies, Hinglish isn’t just trendy—it’s profitable. Reverie Inc. says that the brands that localize their campaigns linguistically & culturally to match the target demographic perform significantly better than those who don’t. This isn’t just about culture; it’s about results.

Conclusion

Hinglish is more than a mix of languages; it’s part of India’s modern identity. For brands looking to connect with urban audiences, Hinglish offers a way to reach people on their own terms. Myna-mini’s code-mixed voice tech is a powerful tool for businesses ready to communicate in the language that feels most real to their customers.

Takeaway: Hinglish is here to stay, and brands that embrace it have a clear advantage. Using Myna-mini’s TTS isn’t just about keeping up with a trend; it’s about speaking to audiences in a way that truly resonates.